February 5, 2016
PLANO, Texas, Feb. 5, 2016 /PRNewswire-USNewswire/ -- Grandma's® Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking over Charlotte and Denver following the Big Game to hand out soft baked treats to football fans and consumers. On Monday, February 8, Grandma will bring warmth, love, and of course, cookies to these football cities. Win or lose, Grandma will brighten up Monday morning by providing the comfort of cookies and coffee to make everything better.
"For over 100 years, Grandma's Cookies has been making life a little sweeter," said Bart LaCount, senior director of marketing, Frito-Lay. "We are excited for Grandma to take over Charlotte and Denver to let consumers and football fans know that whether their team won or lost, they can always count on love and comfort from Grandma's Cookies."
Following the Big Game, Grandma will take to social media to engage with both the mourning and celebrating fans by offering a digital coupon for Grandma's Cookies. The activations will take place in Charlotte from 10am-2pm at Disk Plaza (101 South Tyron Street) and Denver from 10am – 2pm at the 16th Street Mall – Union Station (1610 Wynkoop Street) on Monday, February 8. Local consumers will receive free samples in addition to a discounted coupon. Grandma's Cookies also plans to spread more love by handing out free samples at the winning city's parade the week of February 8.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
SOURCE Frito-Lay North America