March 7, 2013

PLANO, Texas, March 7, 2013 /PRNewswire/ -- Barbecue has long been a popular flavor in foods and snacks, and new twists on it are continually coming to life. Now fans can crunch into a unique spin on barbecue with SunChips Sweet & Spicy BBQ flavored multigrain snacks -- the first barbecue flavor created by the SunChips brand, part of PepsiCo's Frito-Lay division. Sweet, with a little bit of a kick, the new flavor brings fans of hearty multigrain snacks an authentic barbecue taste experience.

New SunChips Sweet & Spicy BBQ snacks feature sweet flavors, like molasses, brown sugar and honey blended with hints of spice, like chipotle, for balance.   Its rich flavor perfectly complements lunch, especially when paired with a sandwich. Each one-ounce serving of SunChips Sweet & Spicy BBQ snacks – approximately 15 chips – is 140 calories and contains 18 grams of whole grains (recommended consumption of whole grains is at least 48g per day).[1]

"Our fans have told us time and again that they love the taste of authentic barbecue, and are always looking for unique ways to enjoy it. Consumers have come to expect that whole grains and great taste naturally come together in SunChips snacks. We believe Sweet & Spicy BBQ flavored SunChips snacks is just what they've been waiting for," said Tony Matta, vice president of marketing, Frito-Lay.

New SunChips Sweet & Spicy BBQ flavored multigrain snacks are now available nationwide in 10.5-oz. packages for a suggested retail price of $3.99.

About SunChips

SunChips multigrain snacks is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, , the Snack Chat blog, and on Twitter at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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SOURCE Frito-Lay North America