October 9, 2019
PLANO, Texas, Oct. 9, 2019 /PRNewswire/ -- Snacking just got smarter, and more delicious with the introduction of Smart50™, the latest innovation from the Smartfood® brand. Air popped and full of flavor, Smart50™ is available in White Cheddar and Sea Salt, bringing consumers two satisfying flavors at 50™ calories per cup or less.
The new product line offers great tasting, ready-to-eat popcorn perfect for any occasion, whether you are on-the-go or looking for something easy to snack on at home. It delivers on the same delicious taste that consumers already know and love from Smartfood® using high-quality and carefully selected ingredients to create a better-for-you option.
"With the launch of Smart50™, we wanted to show consumers that making smart choices doesn't mean having to sacrifice fun or flavor," said Tracey Williams, Senior Director of Marketing, Pepsico. "As our latest innovation, Smart50™ extends our brand mission to provide simple and transparent ingredients and is designed to make consumers feel good about their snacking choices."
Featuring a sleek new packaging design that looks as good as it tastes, Smart50™ is made from 100 percent whole-grain popcorn and promises an enjoyable snacking moment that is free of artificial flavors and preservatives.
Along with the new packaging, Smartfood's social channels received a glow-up– now featuring the same pop art-inspired illustrations seen on the bag, paired with content that emphasizes the fun, playful personality of the Smartfood® brand. Fans can visit Smartfood's Instagram account @smartfoodpopcorn to get their latest snacking news.
Smart50™ is available at retail stores nationwide and comes in 5oz and 6oz bags at $3.99. To learn more about Smart50™ and purchase online, please visit https://www.smartfood.com/.
About Smartfood® Popcorn
The Smartfood® brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
SOURCE Frito-Lay North America