July 18, 2016
PLANO, Texas, July 18, 2016 /PRNewswire/ -- As the world comes together this summer, the Lay's brand is bringing four popular international flavors stateside to celebrate the spirit of cultural discovery and adventure through flavors.
According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is putting this to the test by bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - to chip form.
"This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can't just hop on a plane, all of us can travel through our taste buds," said Jeannie Cho, vice president of Frito-Lay marketing. "The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes."
A Flavor for Every Type of Traveler
- Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce.
- Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of "málà".
- Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
- Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.
Fans can find all four international flavors in retail stores nationwide beginning July 25.
Collect Miles, Earn Rewards
The Lay's brand is offering fans the opportunity to see the places that inspired the flavors themselves. Beginning in mid-July, consumers can purchase the specially marked Lay's products at retailers nationwide and enter their on-pack code online at www.Lays.com to collect "miles" and "passport stamps" for a chance to win travel gear, domestic and international getaways, and other travel-themed prizes. With every purchase, consumers can earn more opportunities to win. Complete details are available on the website.
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
SOURCE Frito-Lay North America