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Cheetos Brand Celebrates College Sports With Inaugural Top-25 Cheesiest Mascots Rankings
PLANO, Texas, Aug. 20, 2012 /PRNewswire/ -- Among the excitement and debate that comes with preseason rankings for college football, mascots have traditionally stood as the unsung heroes that will ultimately be responsible for driving school spirit among fans through landslide victories and crushing defeats. With clipboard, stopwatch and a bag…
http://www.fritolay.com/news/cheetos-brand-celebrates-college-sports-with-inaugural-top-25-cheesiest-mascots-rankingsFrito-Lay Announces New Resources to Make Gluten Free Snacking a Cinch
PLANO, Texas, Aug. 13, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the launch of a gluten free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now f…
http://www.fritolay.com/news/frito-lay-announces-new-resources-to-make-gluten-free-snacking-a-cinchLeading The Charge in California, Frito-Lay Rolls Out Growing Fleet of All-electric Delivery Trucks
PLANO, Texas, Aug. 9, 2012 /PRNewswire/ -- Senior leadership from PepsiCo's Frito-Lay North America division was joined today by California Governor Edmund G. Brown Jr., Matt Rodriquez, secretary of the California Environmental Protection Agency and Gregory Winterbottom, chairman of the Mobile Source Air Pollution Reduction Review Committee to anno…
http://www.fritolay.com/news/leading-the-charge-in-california-frito-lay-rolls-out-growing-fleet-of-all-electric-delivery-trucksPepsiCo, Retail Partners and Feed The Children Team Up to Help Detroit Families in Need
PLANO, Texas, Aug. 9, 2012 /PRNewswire/ -- Today, Feed The Children, PepsiCo, Vanguard Community Development Corporation, Walmart, Sam's Club and Associated Foods are bringing five semi tractor-trailers full of food and essentials to help 2,000 Detroit families in need. The food and essentials will be distributed to families at Second Ebenezer Chur…
http://www.fritolay.com/news/pepsico-retail-partners-and-feed-the-children-team-up-to-help-detroit-families-in-needCheetos Brand Partners With Ubisoft To Offer Exclusive Promotions For Just Dance Games
PLANO, Texas, Aug. 7, 2012 /PRNewswire/ -- Cheetos, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division, is inviting fans to lighten up and hit the dance floor this summer. As part of an exclusive two-part promotion with Ubisoft, the Cheetos brand is offering exclusive music tracks available for the recen…
http://www.fritolay.com/news/cheetos-brand-partners-with-ubisoft-to-offer-exclusive-promotions-for-just-dance-gamesPepsiCo And Feed The Children To Bring Help And Hope To Hartford Children And Families In Need
HARTFORD, Conn., Aug. 1, 2012 /PRNewswire/ -- Today, Feed The Children, PepsiCo, Community Renewal Team and Price Rite are bringing two semi tractor-trailers full of food and essentials to Hartford to help 800 families in need. The food and essentials will be distributed to families at the Comcast Theater in Hartford. Nearly one in seven children …
http://www.fritolay.com/news/pepsico-and-feed-the-children-to-bring-help-and-hope-to-hartford-children-and-families-in-needPepsiCo and Feed The Children to Bring Help and Hope to Buffalo Children and Families in Need
BUFFALO, N.Y., July 25, 2012 /PRNewswire/ -- Feed The Children, PepsiCo, Tops Friendly Markets, The Buffalo Dream Center and The Belle Center are bringing three tractor-trailers full of food and essentials to Buffalo today to help 1,200 families in need.The food and essentials will be distributed to families at The Belle Center (104 Maryland St.) …
http://www.fritolay.com/news/pepsico-and-feed-the-children-to-bring-help-and-hope-to-buffalo-children-and-families-in-needLay's Potato Chips Teams Up With Eva Longoria And Iron Chef Michael Symon To Invite Consumers To Create The Next Great Potato Chip Flavor
PLANO, Texas, July 20, 2012 /PRNewswire/ -- Power up those taste buds — a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off  its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for t…
http://www.fritolay.com/news/lay-s-potato-chips-teams-up-with-eva-longoria-and-iron-chef-michael-symon-to-invite-consumers-to-create-the-next-great-potato-chip-flavorPepsiCo and Dollar General Announce the 'Tune in to Giving' Promotion with Country Music Star Brad Paisley
PLANO, Texas, July 17, 2012 /PRNewswire/ -- PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off "Tune in to Giving," an in-store promotion encouraging fans to help support the Dollar General Literacy Fou…
http://www.fritolay.com/news/pepsico-and-dollar-general-announce-the-tune-in-to-giving-promotion-with-country-music-star-brad-paisleyFrito-Lay And Activision Raise The Stakes In Gaming Promotion Syncing Frito-Lay Multipack Snacks And Skylanders Spyro's Adventure® Video Game
PLANO, Texas, July 12, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the next phase in a series of promotions uniting America's favorite snack brands with one of the fastest-growing gaming properties in the world, Skylanders Sp…
http://www.fritolay.com/news/frito-lay-and-activision-raise-the-stakes-in-gaming-promotion-syncing-frito-lay-multipack-snacks-and-skylanders-spyro-s-adventure-video-game