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The Lay's Brand Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor … For $1 Million Grand Prize
PLANO, Texas, March 11, 2014 /PRNewswire/ -- Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great Lay's potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million gr…
http://www.fritolay.com/news/the-lay-s-brand-issues-last-call-for-consumers-to-submit-next-great-potato-chip-flavor-for-1-million-grand-prizeLady Gaga To Headline Doritos #BoldStage At South By Southwest Music Festival; The Only Ticket In Is An Act Of Boldness
PLANO, Texas, March 6, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling…
http://www.fritolay.com/news/lady-gaga-to-headline-doritos-boldstage-at-south-by-southwest-music-festival-the-only-ticket-in-is-an-act-of-boldnessRuffles Brand Introduces Classic Hot Wing Flavored Potato Chips Inspired By Buffalo Wild Wings
PLANO, Texas, March 4, 2014 /PRNewswire/ -- The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo's Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this mon…
http://www.fritolay.com/news/ruffles-brand-introduces-classic-hot-wing-flavored-potato-chips-inspired-by-buffalo-wild-wingsLay's Kettle Cooked Brand Debuts Two New Flavors With Less Fat
PLANO, Texas, Feb. 26, 2014 /PRNewswire/ -- Lay's Kettle Cooked - one of the many brands from PepsiCo's Frito-Lay division - today announced the expansion of its hard-bite potato chip line-up with the addition of two new flavors. Introducing Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay's Kettle Cooked 40 Percent Less Fat Jala…
http://www.fritolay.com/news/lay-s-kettle-cooked-brand-debuts-two-new-flavors-with-less-fatFrito-Lay And Activision Team Up For Promotion That Lets Fans Choose And Name A Character In The Next Skylanders Game
PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders® franchise. For the first time ever, Frito-Lay a…
http://www.fritolay.com/news/frito-lay-and-activision-team-up-for-promotion-that-lets-fans-choose-and-name-a-character-in-the-next-skylanders-gameNew Smartfood Delight Popcorn Offers Smarter Snacking At 35 Calories Per Cup
PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- Popping its way into the hearts and hands of snack lovers nationwide, the Smartfood brand introduces Smartfood Delight popcorn, a brand of reduced-fat popcorn perfect for health-conscious consumers looking for smarter snacking options. Smartfood Delight popcorn is available in Sea Salt and White Cheddar …
http://www.fritolay.com/news/new-smartfood-delight-popcorn-offers-smarter-snacking-at-35-calories-per-cupDoritos Dinamita Tortilla Chips Spice Up The Snack Food Aisle With New Fiery Habanero Flavor
PLANO, Texas, Feb. 19, 2014 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division and a brand known for bringing some of the boldest flavors to the snack aisle, today announced the latest edition to its Dinamita rolled tortilla chip line: Doritos Dinamita Fiery Habanero flavored rolled tortilla chips. Available nat…
http://www.fritolay.com/news/doritos-dinamita-tortilla-chips-spice-up-the-snack-food-aisle-with-new-fiery-habanero-flavorFrito-Lay Invites Consumers To Vote For Their Favorite Entry In Its 'Create To Celebrate' Black History Month Art Contest
PLANO, Texas, Feb. 18, 2014 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to vote for their favorite art submission in the "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encouraged consumers to submit an original piece of…
http://www.fritolay.com/news/frito-lay-invites-consumers-to-vote-for-their-favorite-entry-in-its-create-to-celebrate-black-history-month-art-contestThe Stacy's Brand Knows A "Thin" Or Two About Great Pretzel Flavor With New Line Of Pretzel Thins
PLANO, Texas, Feb. 5, 2014 /PRNewswire/ -- Building on its offering of delicious pita and bagel chips, the Stacy's brand today introduced Stacy's Pretzel Thins – a new line of baked snacks that is sure to have pretzel lovers everywhere rejoicing. Combining a classic pretzel flavor with a thin and crispy texture, Stacy's Pretzel Thins offer a fun a…
http://www.fritolay.com/news/the-stacy-s-brand-knows-a-thin-or-two-about-great-pretzel-flavor-with-new-line-of-pretzel-thinsDoritos Announces Winner Of $1 Million Grand Prize In Global Advertising Contest
PLANO, Texas, Feb. 3, 2014 /PRNewswire/ -- PepsiCo's Doritos brand today awarded $1 million (U.S.) to one talented winner from Scottsdale, Ariz., for creating the best homemade Doritos ad in the brand's global "Crash the Super Bowl" contest. Ryan Andersen, creator of "Time Machine," received the most fan votes on www.doritos.com to edge out Amber …
http://www.fritolay.com/news/doritos-announces-winner-of-1-million-grand-prize-in-global-advertising-contest