Paving the way at Frito-Lay

Nothing delights us more than the fact that millions of people around the world enjoy Frito-Lay snacks every day. What started as a company built on Fritos corn chips and Lay’s potato chips has since grown to more than 30 different brands and more than 1,100 different products.

Through the years, there has been a single constant – our commitment to keeping up with what people want and expect from their snacks. As consumer tastes and preferences evolve, so do we. Whether it’s the nutritional profile of our snacks, the flavor experiences we create or the variety of shapes and formats we bring to store shelves, our single mission is to make sure we delight you in every snack decision.

When it comes to making our snacks, we’re always finding ways to deliver more of what you are looking for — whether that means more whole grains and legumes, or less fat and sodium.

We have been an industry leader in the use of better oils. In 2003, Frito-Lay was the first consumer packaged goods company to remove trans fats from our snacks. And we’ve lowered the amount of saturated fat in our chips by using corn, sunflower, and canola oils. What’s more, we offer a variety of products that contain less fat than their traditional counterparts, like our Baked line and Lay’s Kettle Cooked flavors with 40 percent less fat than regular potato chips.

Many Frito-Lay snacks also contain less sodium than you may think. That’s because the salt in our chips is on the surface rather than mixed into the base before cooking. And while many of our snack chips are already moderate in sodium, we are always looking for ways to further reduce salt. For example, our Lightly Salted line offers products that contain 50 percent less sodium than the original varieties. It’s a platform that continues to expand with exciting new flavors like Lay’s Lightly Salted Barbecue and Lay’s Kettle Cooked Lightly Salted Olive Oil & Herbs.

We are also proud to offer a variety of snacks that deliver positive nutrition like whole grains, fiber, legumes and vegetables. For example, our SunChips snacks come in a variety of flavors each offering 19 grams of whole grains per serving. And SunChips Veggie Harvest varieties contain 13 grams of whole grains per serving and are made with real peas. Keep in mind, 48 grams of whole grains are recommended daily for a 2,000 calorie diet. Another great option is Simply Tostitos Black Bean tortilla chips, which are a good source of fiber with five grams of fiber per serving (7g of total fat per serving).

Beyond nutrition, we are committed to providing variety and choice. That’s why we offer snacks with fewer ingredients and options that are USDA certified organic and/or non-GMO Project Verified.

When you look at all of our snacks, they have one thing in common: great flavor. At our Frito-Lay headquarters, we have our very own Culinary Innovation Center where our team of world-class research chefs creates new taste experiences for our snack foods. While tried-and-true flavors like Doritos Nacho Cheese and Lay’s Sour Cream and Onion are still popular, the evolving American palate has led consumers to seek flavors reminiscent of favorite meals and cuisines. From global favorites like Indian Tikka Masala and Greek Tzatziki to regional specialties like Carolina Barbecue, the possibilities for exciting new chip flavors are endless. We’ve even offered our consumers the chance to pitch their own ideas for new and exciting flavors as part of our Lay’s Do Us a Flavor contest. Winning flavors like Lay’s Cheesy Garlic Bread, Lay’s Kettle Cooked Wasabi Ginger, Lay’s Southern Biscuits & Gravy, and Lay’s Crispy Taco have all been introduced on store shelves thanks in large part to the ingenuity of our fans.

Shapes and Forms
At the end of the day, snacking should be fun, as well as functional. That’s why shapes and formats are important, too. Think SunChips snacks with their waves of whole grain goodness and Tostitos Scoops!, which were created for a better dipping experience. There are now kettle cooked, wavy and ridged potato chip varieties, and even larger-than-life Doritos tortilla chips. Earlier this year, we launched Lay’s Poppables, a multi-dimensional, light-textured potato snack experience. And Cheetos continues to expand its thematic offerings with seasonal options like Cheetos Bag of Bones that includes four skeleton shapes (tasty skulls, ribcages, bones and paws), giving you permission to play with your food as you build your own edible skeleton.

In the world of snacking, the possibilities are truly endless. Whether you’re looking for something wholesome or just a delicious treat, there are so many options from which to choose. And there are so many more to come as we continue working to shape the future of snacking.


The Inside Scoop On The Snacks You Love!

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