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Doritos Fan-Created Super Bowl Ad 'Underdog,' Created for $200, Scores No. 2 on USA TODAY Ad Meter and $600,000 Prize
PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super …
http://www.fritolay.com/news/doritos-fan-created-super-bowl-ad-underdog-created-for-200-scores-no-2-on-usa-today-ad-meter-and-600-000-prizeFour Consumer-Created Doritos Ads Crash The Super Bowl, Now Face The Pros In Attempt To Win $5 Million Prize
PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nat…
http://www.fritolay.com/news/four-consumer-created-doritos-ads-crash-the-super-bowl-now-face-the-pros-in-attempt-to-win-5-million-prizeDoritos and EA SPORTS Partner to Let Fans Choose The Madden NFL 11 Cover Athlete for the First Time Ever
PLANO, Texas, Feb. 4 /PRNewswire/ -- Three players. One cover. Fans choose. In a bold move to give diehard Madden NFL fans ultimate control of their gaming experience, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - and EA SPORTS™ today announced that for the first time in the 22-year history of the fran…
http://www.fritolay.com/news/doritos-and-ea-sports-partner-to-let-fans-choose-the-madden-nfl-11-cover-athlete-for-the-first-time-everDoritos and Microsoft Announce 'Avatar Crash Course' and 'Harm's Way' Finalists of Unlock Xbox Competition
PLANO, Texas, Jan. 25 /PRNewswire/ -- The Doritos brand today announced that "Avatar Crash Course" and "Harm's Way," unique game concepts created by Jill Robertson of Raleigh, NC and Justin Carpenter of Ogden, Utah, respectively, are the two remaining finalists of the Doritos "Unlock Xbox" challenge. The games now will be developed into full Xbox …
http://www.fritolay.com/news/doritos-and-microsoft-announce-avatar-crash-course-and-harm-s-way-finalists-of-unlock-xbox-competitionDoritos Reveals Six Consumer-Created Commercials Vying for $5 Million Bonus Prize and Air Time During Super Bowl XLIV
PLANO, Texas, Jan. 5 /PRNewswire/ -- The Doritos brand today revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bo…
http://www.fritolay.com/news/doritos-reveals-six-consumer-created-commercials-vying-for-5-million-bonus-prize-and-air-time-during-super-bowl-xlivTostitos and the USO Honor U.S. Military During Fiesta Bowl Halftime With 'Salute the Troops Bowl' Tribute
GLENDALE, Ariz., Jan. 4 /PRNewswire/ -- Marking its 15th year as title sponsor of the Tostitos Fiesta Bowl, PepsiCo's Frito-Lay division and Tostitos brand, along with the USO, today honored active military serving overseas by showcasing highlights from the first-ever "Salute the Troops Bowl" during the halftime broadcast of the Tostitos Fiesta Bow…
http://www.fritolay.com/news/tostitos-and-the-uso-honor-u-s-military-during-fiesta-bowl-halftime-with-salute-the-troops-bowl-tributeFrito-Lay's TrueNorth® Brand Introduces Two New Flavors Just for the Holidays
PLANO, Texas, Dec. 15 /PRNewswire/ -- The TrueNorth brand, PepsiCo's Frito-Lay line of 100 percent natural nut snacks, is continuing its commitment to provide consumers with extraordinary nut snacks, with the addition of two new unique holiday flavors: Almond Cranberry Vanilla and Almond Cranberry Vanilla in White Chocolate. Inspired by traditional…
http://www.fritolay.com/news/frito-lay-s-truenorth-brand-introduces-two-new-flavors-just-for-the-holidaysPepsiCo's Frito-Lay Facility in Casa Grande Becomes First Existing Food Manufacturing Site to Achieve LEED EB Gold Certification
PLANO, Texas, Dec. 11 /PRNewswire-FirstCall/ -- PepsiCo's Frito-Lay Casa Grande, Ariz., facility today became the nation's first food manufacturing site to be awarded LEED® Existing Building (EB) Gold Certification from the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institute (GBCI). LEED is the nation's pr…
http://www.fritolay.com/news/pepsico-s-frito-lay-facility-in-casa-grande-becomes-first-existing-food-manufacturing-site-to-achieve-leed-eb-gold-certificationRocket Ismail, Barry Switzer and All-Star Team Join Tostitos and the USO to Bring College Football Bowl Experience to U.S. Military in Persian Gulf
PLANO, Texas, Dec. 4 /PRNewswire/ -- The Tostitos brand, in a joint effort with the USO, today announced plans to field the first-ever Tostitos "Salute the Troops" Bowl, a one-of-a-kind college football experience that will bring the tastes and traditions of college football bowl games to active military serving in the Persian Gulf. The "Salute th…
http://www.fritolay.com/news/rocket-ismail-barry-switzer-and-all-star-team-join-tostitos-and-the-uso-to-bring-college-football-bowl-experience-to-u-s-military-in-persian-gulfFrito-Lay and the National Football League Name 8 Semi-Finalists in Search for the NFL's 'Most Fanatical Family'
PLANO, Texas and NEW YORK, Dec. 2 /PRNewswire-FirstCall/ -- PepsiCo's Frito-Lay North America division and the National Football League today announced the eight semi-finalists in their search for the NFL's "most fanatical family." Fans now can visit www.NFL.com/callingallfamilies to watch videos of the semi-finalists and vote for the family they …
http://www.fritolay.com/news/frito-lay-and-the-national-football-league-name-8-semi-finalists-in-search-for-the-nfl-s-most-fanatical-family-