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Lay's And Dreamworks Animation's "Trolls World Tour" Come Together In Perfect Harmony To Debut Limited-Edition Lay's Poppables
PLANO, Texas, March 11, 2020 /PRNewswire/ -- Fans of DreamWorks Animation's global smash Trolls franchise don't have to wait until next month's highly anticipated release of the new movie Trolls World Tour to see their favorite characters from the films. Starting today, fans can find their favorite Trolls characters –Poppy, Branch, and friend…
http://www.fritolay.com/news/lay-s-and-dreamworks-animation-s-trolls-world-tour-come-together-in-perfect-harmony-to-debut-limited-edition-lay-s-poppablesChallenge Accepted: Frito-Lay Pivots to Virtual WomanMade Challenge Following Expo West Cancellation; Awards $100,000 in Business Grants to Three Female Entrepreneurs
PLANO, Texas, March 10, 2020 /PRNewswire/ -- Thanks to the power of webcams and Wi-Fi, Frito-Lay's inaugural WomanMade Challenge pivoted to host its finalist pitch-slam online after Natural Products Expo West was postponed indefinitely last week, awarding $100,000 in business grants to three female entrepreneurs on Friday as planned. Originally i…
http://www.fritolay.com/news/challenge-accepted-frito-lay-pivots-to-virtual-womanmade-challenge-following-expo-west-cancellation-awards-100-000-in-business-grants-to-three-female-entrepreneursTen Female Entrepreneurs Chosen to Participate in Inaugural WomanMade Expo West Challenge with $100,000 in Business Grants at Stake
PLANO, Texas, Feb. 26, 2020 /PRNewswire/ -- Today Frito-Lay has unveiled the 10 finalists in its inaugural WomanMade Expo West Challenge, in which female entrepreneurs will pitch their business plans in a live, rapid-fire format to industry experts for a chance to win from $100,000 in business grants. The WomanMade E…
http://www.fritolay.com/news/ten-female-entrepreneurs-chosen-to-participate-in-inaugural-womanmade-expo-west-challenge-with-100-000-in-business-grants-at-stakeRuffles, The Official Chip Of The NBA, And Anthony Davis Team Up For NBA All-Star 2020 To Bring Flavor On And Off The Court
PLANO, Texas, Feb. 12, 2020 /PRNewswire/ -- Ruffles, the Official Chip of the NBA, is going full-court press as the presenting partner of the NBA All-Star Celebrity Game during All-Star 2020 in Chicago. For the third consecutive year, Ruffles returns with its in-game 4-point RIDGE line to benefit charity – plus a new courtside lounge featuring an…
http://www.fritolay.com/news/ruffles-the-official-chip-of-the-nba-and-anthony-davis-team-up-for-nba-all-star-2020-to-bring-flavor-on-and-off-the-courtMiss Vickie's Awards $50,000 To AJ Shear Of DiBella's Subs As The Grand Prize Winner Of Its PartnerChip Program
PLANO, Texas, Jan. 23, 2020 /PRNewswire/ -- Miss Vickie's® names AJ Shear of DiBella's Subs as the grand prize winner of the brand's PartnerChip program, earning the small business a $50,000 prize. The announcement celebrates the culmination of the program, launched last year by Miss Vickie's and PepsiCo Foodservice, to support small- and medium-…
http://www.fritolay.com/news/miss-vickie-s-awards-50-000-to-aj-shear-of-dibella-s-subs-as-the-grand-prize-winner-of-its-partnerchip-programDoritos Brings The Chill To Super Bowl LIV In A 'Cool Ranch' Western Showdown Headlined By Lil Nas X, Sam Elliott & Billy Ray Cyrus
PLANO, Texas, Jan. 21, 2020 /PRNewswire/ -- When a snack as iconic as Doritos Cool Ranch gets the Super Bowl advertising treatment for the first time ever, it only makes sense to enlist the help of a few entertainment icons to take the spot to another level of cool. Following years of Super Bowl ad success with music superstars, Doritos, one of t…
http://www.fritolay.com/news/doritos-brings-the-chill-to-super-bowl-liv-in-a-cool-ranch-western-showdown-headlined-by-lil-nas-x-sam-elliott-billy-ray-cyrusRuffles And Anthony Davis Collab Reaches New Heights With Launch Of New Flavor, Lime And Jalapeño
PLANO, Texas, Jan. 15, 2020 /PRNewswire/ -- Chip lovers and basketball fans finally get a taste of what's been cooking with Ruffles and six-time NBA All-Star, Anthony Davis' groundbreaking endorsement deal, The Chip Deal. Ruffles, one of the marquee brands from PepsiCo's Frito-Lay division, and the basketball powerhouse set yet ano…
http://www.fritolay.com/news/ruffles-and-anthony-davis-collab-reaches-new-heights-with-launch-of-new-flavor-lime-and-jalape-oCheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer
PLANO, Texas, Jan. 16, 2020 /PRNewswire/ -- Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world's largest advertising stage. The :30 TVC spotlights the orange and red dust that all Cheetos fans proudly wear on their fingertips, known of…
http://www.fritolay.com/news/cheetos-pops-back-into-super-bowl-for-first-time-in-over-a-decade-with-commercial-starring-mc-hammerCheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide
PLANO, Texas, Jan. 9, 2020 /PRNewswire/ -- Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos. Now, "Cheetle®", as the orange and red dust symbolic of true Cheetos fandom is officially known, is taking over a new snack for Cheetos fans to enjoy in the new year: popcorn. Ch…
http://www.fritolay.com/news/cheetos-pops-into-the-new-year-with-launch-of-cheetos-popcorn-in-stores-nationwideMore Smiles In 2020: Lay's Kicks Off Search For People Creating Joy Across The Country; Unveils Three New Flavors To Smile About
PLANO, Texas, Jan. 8, 2020 /PRNewswire/ -- With the start of a new year, America's favorite potato chip is resolving to create more smiles in 2020 than ever before. Lay's, having recently unveiled its first brand redesign in over a decade, is ready to turn over the power of its bags – found in more than 68 percent of households nationwide – to st…
http://www.fritolay.com/news/more-smiles-in-2020-lay-s-kicks-off-search-for-people-creating-joy-across-the-country-unveils-three-new-flavors-to-smile-about