Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Fans from Around the World Invited to Participate as 10 Finalists Ultimately Vie for the Chance to Have Their Homemade Ads Air during Super Bowl XLIX more


Fans Test Their Quickness with “Thursday Night Game Day Click-Off” Promotion for a Chance to Win Weekly “Fan Cave” Prizes and a Grand Prize Trip to Super Bowl XLIX more


Global Partnership Gives Mountain Dew and Doritos Consumers Access to Exclusive In-Game Gear for Call of Duty®’s Groundbreaking New ‘Supply Drops’ Rewards more


Nonprofits and Corporations Band Together to Help 1,600 Families more


Nonprofits and Corporations Band Together to Help 800 Families more


Nonprofits and Corporations Band Together to Help 800 Families more


Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger and Lay’s Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014 more


Chocolate Chipotle Bacon and Caribbean Citrus Jerk Unveiled as the Other Two Flavors in the Doritos ‘Bold Flavor Experiment’ more


Cracker Jack Brand Brings the Magic of Surprise to Families across America with the Launch of ‘The Surprise Inside Project’ more


Fans Vote to Determine Winning Character for Upcoming Skylanders Trap Team™ Video Game; Winner Receives $100,000 Scholarship more


2014 “Create to Celebrate” Black History Month Art Contest Winners Announced more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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