Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Thousands of Aspiring Entrepreneurs Submitted Inventions; Now America Decides Who Frito-Lay Variety Packs Will Crown the Winner more


PepsiCo’s Frito-Lay division deploys truck fleet to make doorstop deliveries to 400 recipients unable to leave homes more


This summer, three new flavor-packed dishes were transformed into Lay's newest potato chips, with all vying for a chance to be the next Lay's "Do Us a Flavor" contest champion. more


Augmented Reality Capture-the-Flag Events in U.S. Cities Nationwide Give Fans New Opportunities to Take Home the New Xbox One X more


Mac n’ Cheetos Debuts at Major Retailers Nationwide and Gives Fans a Chance to Win Mac n’ Cheesy Prizes more


Event provides food to supplement meals for a week for 800 Dallas families more


America selects the $50,000 Grand Prize Winning Cheetos Shape for 2017 more


Tostitos celebrates NFL Team Traditions with Limited-Edition “Lucky Bags” more


Closing Out Restaurant Week, the Spotted Cheetah Opens in New York City with Celebrity Chef Anne Burrell Creating Limited-Time Cheetos-Infused Culinary Experience Digital Cookbook To Be Available Nationwide more


Ruffles Gives Fans the Chance to Win a Trip to 48th Annual Denver Oktoberfest more


Frito-Lay Variety Packs Asks Parents Nationwide to Submit Inspirational Photos for the Chance to Win Prizes more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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