Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Event provides food to supplement meals for a week for 800 Dallas families more


America selects the $50,000 Grand Prize Winning Cheetos Shape for 2017 more


Tostitos celebrates NFL Team Traditions with Limited-Edition “Lucky Bags” more


Closing Out Restaurant Week, the Spotted Cheetah Opens in New York City with Celebrity Chef Anne Burrell Creating Limited-Time Cheetos-Infused Culinary Experience Digital Cookbook To Be Available Nationwide more


Ruffles Gives Fans the Chance to Win a Trip to 48th Annual Denver Oktoberfest more


Frito-Lay Variety Packs Asks Parents Nationwide to Submit Inspirational Photos for the Chance to Win Prizes more


Nacho Cheese Superfan James Marsden Guides Team to Victory over Joel McHale’s Cool Ranch Team in Doritos’ “Bold or Boom Challenge” at MTV Fandom Fest more


Three Finalist Flavors to be Formally Revealed July 18 more


Exhibit Celebrates Second Annual Search for the Most Unique Cheetos Shapes, With $150,000 Up for Grabs more


Event Celebrates New Doritos Limited-Edition “HeatWave” Chips that Take Bold Flavor to a Burst of Heat in Just One Bite more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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