Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Cover Selection Marks First in Series of Initiatives Enabling Madden NFL Fans to Shape Franchise more


Brand Miniaturizes Iconic Product, Marries Two Flavors for One Delightfully Teensy Experience more


Nationwide Composting Education Effort Launches to Reach One Million Consumers, Inspire Greener Lifestyles in 2010 more


Company’s Senior Leaders Recognize Local Team in Macon, Ga. more


Select Photos to be Featured on Millions of Lay’s Potato Chips Bags and in PEOPLE Magazine more


First-Ever Dedicated Amateur Gaming Competition Calls on Fans to Train and Test Skills for a Chance to Compete Alongside the Greatest Names in Gaming more


Top-Voted “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” Contending for Top-Three Sweep in USA TODAY Ad Meter In Order to Take Home Big Bucks more


Online Consumer Votes Determine Who Graces The Cover – Jared Allen, Drew Brees or Reggie Wayne more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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