Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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TV Host and Cookbook Author, Padma Lakshmi, Helps Bring First-Ever, Behind-the-Scenes Look at Frito-Lay Flavor Development Straight to Consumers more


New Tapatio-Flavored Doritos, Fritos and Ruffles Hit Store Shelves in Western and Central U.S. more


Top-Ranked “Pug Attack” Wins Creator $1 Million; “House Sitting” Wins $400,000 for Third-Highest Score more


Ten Finalist Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLV more


Fans invited to share extreme ingredient ideas for the chance to win a year’s worth of FRITOS Corn Chips more


Emotional homecoming for Tostitos “Connect to Home Bowl” military players becomes first of many heartfelt reunions to take place this year as part of Tostitos “Reunite America” campaign more


Consumers Nationwide Eligible to Win Tickets to Super Bowl XLV by Voting for Favorite Ads more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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