Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Ten Lucky Winners will see Country Music’s Biggest Names Rock the Stage at the 40th Annual Country Music Celebration; Sweepstakes Ends May 22, 2011 more


TV Host and Cookbook Author, Padma Lakshmi, Helps Bring First-Ever, Behind-the-Scenes Look at Frito-Lay Flavor Development Straight to Consumers more


New Tapatio-Flavored Doritos, Fritos and Ruffles Hit Store Shelves in Western and Central U.S. more


Top-Ranked “Pug Attack” Wins Creator $1 Million; “House Sitting” Wins $400,000 for Third-Highest Score more


Ten Finalist Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLV more


Fans invited to share extreme ingredient ideas for the chance to win a year’s worth of FRITOS Corn Chips more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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