Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Snoop Dogg, Ghostland Observatory, Among Dozens of Artists Performing on The JACKED Stage by Doritos, Inside the Nearly Six-Story-Tall Vending Machine Doubling as Concert Venue and Working Product / Prize Dispenser more


Fans of Snacking to Unlock Free Virtual Items in Social Game Leaders’ Largest Offline Partnership more


“Sling Baby” Takes Top Spot in USA TODAY’s Facebook Ad Meter Just Days After “Man’s Best Friend” Nabs No. 1 in USA TODAY Traditional Ad Meter more


“Man’s Best Friend” Takes Top Spot in USA TODAY Ad Meter; Doritos Ad “Sling Baby” Ranks No. 4 more


Creators of “Man’s Best Friend” and “Sling Baby” Win Once-In-A-Lifetime Opportunity to Work With The Lonely Island; Now Compete for Top Spot on USA TODAY Ad Meter more


Unique Contest Twist Now Offers Two Would-Be Ad Makers the Chance to See Their Homemade Spots Air during the Super Bowl Broadcast more


With 181 Successful Field Goals, Tostitos Brand Sets Guinness World Records® Title for Most People to Make an American Football Field Goal in Six Hours more


Times Square Converted into Football Endzone as Fans Attempt to Set Guinness World Records® Title for Most Successful Field Goals; Kicks-Off Fundraising Blitz that Concludes on Jan. 1, 2012 more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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