Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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New Applewood Smoked BBQ and Sun-Dried Tomato and Parmesan Flavors Made with 40 Percent Less Fat than Regular Potato Chips more


New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices Flavors Offer Perfect Blend of Premium Ingredients and Adventurous Flavors more


Potato Chips Feature Deepest Ruffles Ridges Ever to Load Up with Bold Real-Food Dips Made with Favorite “Man” Foods and Flavors more


Company Continues Sustainable Fleet Journey with One Million All-Electric Miles Driven and the Introduction of Compressed Natural Gas Vehicles more


Tostitos Partners with Entertaining Guru Courtney Dial-Whitmore to Debut “Tostitos Fiesta 411” more


New Classic BLT Flavored Potato Chips Arrive on Store Shelves During National BLT Sandwich Month more


New Product Introduced Nationwide Features Spicy Flavors and Unique Shape Reminiscent of Authentic Hispanic Snack Food more


SunChips® 6 Grain Medley Snacks Boast 21 Grams of Whole Grains Per Serving, Rich Full Flavors and All-Natural Ingredients more


Snoop Dogg, Ghostland Observatory, Among Dozens of Artists Performing on The JACKED Stage by Doritos, Inside the Nearly Six-Story-Tall Vending Machine Doubling as Concert Venue and Working Product / Prize Dispenser more


Fans of Snacking to Unlock Free Virtual Items in Social Game Leaders’ Largest Offline Partnership more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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