Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Mountain Dew, Doritos and Xbox kick off augmented reality capture-the-flag contests nationwide, awarding hundreds of Xbox One X consoles to eager fans more


Eighth annual event brings more than 1,400 associates contributing an estimated 7,000 volunteer hours to nonprofit organizations throughout the Dallas-Ft. Worth area more


Curling’s Biggest Fan, Pro Football Tight End Vernon Davis, Joins Cheetos to Rally Support for USA Curling Team from America’s Most Enthusiastic Fans more


Thousands of Aspiring Entrepreneurs Submitted Inventions; Now America Decides Who Frito-Lay Variety Packs Will Crown the Winner more


PepsiCo’s Frito-Lay division deploys truck fleet to make doorstop deliveries to 400 recipients unable to leave homes more


This summer, three new flavor-packed dishes were transformed into Lay's newest potato chips, with all vying for a chance to be the next Lay's "Do Us a Flavor" contest champion. more


Augmented Reality Capture-the-Flag Events in U.S. Cities Nationwide Give Fans New Opportunities to Take Home the New Xbox One X more


Mac n’ Cheetos Debuts at Major Retailers Nationwide and Gives Fans a Chance to Win Mac n’ Cheesy Prizes more


Event provides food to supplement meals for a week for 800 Dallas families more


America selects the $50,000 Grand Prize Winning Cheetos Shape for 2017 more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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