Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Ruffles Announces Partnership with NBA as Presenting Partner of NBA All-Star Celebrity Game more


Creators of New Cheetos Winter White Cheddar Curls Ask America to #DoTheCurl to Show their Love for One of the Country’s Most Underappreciated Sports more


Innovation Brings a New Experience to the Hot and Spicy Food Category, Projected to be Among Most Popular Food Trends in 2018 more


Actress Cobie Smulders Teams Up with Frito-Lay Variety Packs to Inspire Families to “Dreamvent” Together for $250,000 Grand Prize more


Cheetos + Popcorn = The BEST Thing to Happen to Popcorn Since Butter more


This Women’s Entrepreneurship Day, First Class of Stacy’s Rise Project Scholarship Recipients Receive Mentorship to Help Break through Male-Dominated Field more


Fan Favorite Nacho Cheese and Cool Ranch Flavors are Now on Peanuts; New Offering is Perfect for On-the-Go Snacking more


Each Purchase of New Tostitos Yellow Corn Bite Size Chips Raises Money for The Salvation Army more


Mountain Dew, Doritos and Xbox kick off augmented reality capture-the-flag contests nationwide, awarding hundreds of Xbox One X consoles to eager fans more


Eighth annual event brings more than 1,400 associates contributing an estimated 7,000 volunteer hours to nonprofit organizations throughout the Dallas-Ft. Worth area more


Curling’s Biggest Fan, Pro Football Tight End Vernon Davis, Joins Cheetos to Rally Support for USA Curling Team from America’s Most Enthusiastic Fans more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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