Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Deadline for Groundbreaking Contest Quickly Approaching; Aspiring Ad Makers Vie for Opportunity to Work With Acclaimed Director Michael Bay more


Thirty-Nine Associates from Frito-Lay, Quaker and Sabra Receive Prestigious Award Honoring Excellence in Supply Chain more


Thirty Lucky Winners Could Find In-Package Prizes Redeemable for Sparkling Diamond Rings more


Cheetos Facebook Fans Select Obama as Their Choice for “Commander in Cheese” Based on Presidential Portraits Made Entirely of Cheetos more


Chester Cheetah Makes In-Game Appearance; Consumers to Unlock Exclusive Tracks through Specially Marked Cheetos Snacks more


Chester Cheetah Asks Americans to Cast Their Vote for their Favorite Presidential Portrait Made Entirely of Cheetos Snacks more


Thousands of excited fair attendees today gathered in Big Tex Circle at the State Fair of Texas® to watch the Fritos brand cook up the world's largest FRITOS CHILI PIE® in celebration of Fritos® corn chips' 80th anniversary. more


Register at or to Unlock and Load Double XP to Experience the Year’s Most-anticipated Blockbuster Game Like Never Before more


For Seventh Consecutive Year, Doritos Turns Over Creation of Super Bowl Ads to Consumers; $1 Million on the Line for Top-Ranking Spot on USA TODAY Ad Meter more


Company Recognizes Over-the-Road Drivers Who Have Traveled One or More Million Accident-Free Miles more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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