Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Cheetos and Lay’s brands partner with popular hot sauce to heat up the snack aisle more


Doritos Brand surprises #BoldStage champion with one more career-changing opportunity: Seth Sentry will get to perform on “Jimmy Kimmel Live!” in April more


Snack satisfies fans looking for perfect lunch accompaniment in a way only SunChips can deliver more


To celebrate, brand spokescat, Chester Cheetah, mixes up the Twitter-sphere with his very own Twitter handle, @ChesterCheetah more


Lay’s Cheesy Garlic Bread, Chicken & Waffles and Sriracha Flavored Potato Chips Hit Store Shelves This Week; Fans Can Vote for their Favorite through May 4, 2013 more


CHEETOS Brand Extends Presence in Social Sphere with its First App for iPhone, iPad, iPad Mini and iPod Touch more


Creators of “Goat 4 Sale” and “Fashionista Daddy” Now Go Head-to-Head on USA TODAY Ad Meter for Grand Prize to Work with Michael Bay on Paramount Pictures’ and Hasbro’s “Transformers 4” more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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