Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Lay’s Cheesy Garlic Bread, Chicken & Waffles and Sriracha Flavored Potato Chips Hit Store Shelves This Week; Fans Can Vote for their Favorite through May 4, 2013 more


CHEETOS Brand Extends Presence in Social Sphere with its First App for iPhone, iPad, iPad Mini and iPod Touch more


Creators of “Goat 4 Sale” and “Fashionista Daddy” Now Go Head-to-Head on USA TODAY Ad Meter for Grand Prize to Work with Michael Bay on Paramount Pictures’ and Hasbro’s “Transformers 4” more


Celebrating 15 years as iconic ‘Doritos Girl,’ Ali Landry Unveils Finalists on Doritos Facebook Page; Fans Can Vote for Their Favorite Spot from January 4 to January 29 more


Exciting highlights video puts viewers front and center as the Tostitos brand’s surprise party for U.S. veterans unfolded last month; features Owen Wilson, Eric Stonestreet, Marcus Allen, Bobby Bowden and more more


Party-Goers Can Now Enjoy the Flavorful Tastes of their Favorite Mexican Restaurant with Perfectly Paired Chips and Salsa more


Owen Wilson, Eric Stonestreet, Gym Class Heroes and others come together for the “Tostitos Homecoming Party Bowl” – an unforgettable surprise party for U.S. military veterans benefitting Got Your 6 and the Pat Tillman Foundation more


Volunteers to Contribute Approximately 5,000 Hours to North Texas Non-Profits more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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