Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Alliance will focus on educating women of all ages at races, online and via SunChips multigrain snacks packaging more


1,200 Families to receive Food and Essentials more


With More than a Million Votes Cast, Eva Longoria Joins the Lay's Brand to Reveal Cheesy Garlic Bread as America's Next Great Potato Chip Flavor during Exclusive Hollywood Event more


New Brand Storyline and Marketing Campaign Unveiled with Launch of Ruffles Ultimate Tangy Honey Mustard-Flavored Potato Chips more


With a Passion for Cinco de Mayo ‘Party Staples’ – from Margarita Mix to Tortilla Chips – Omaha, Neb., Phoenix, St. Louis, Manchester, N.H., and Grand Rapids, Mich., Take the Crown more


Doritos Locos Tacos Chips Deliver the Taste of DLT in a Chip Bag more


Cheetos and Lay’s brands partner with popular hot sauce to heat up the snack aisle more


Doritos Brand surprises #BoldStage champion with one more career-changing opportunity: Seth Sentry will get to perform on “Jimmy Kimmel Live!” in April more


Snack satisfies fans looking for perfect lunch accompaniment in a way only SunChips can deliver more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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