Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Company Recognizes Over-the-Road Drivers Who Have Traveled One or More Million Accident-Free Miles more


Winner to receive $10,000 in prize money and be featured in SELF Magazine, all for having “smart in the bag” more


Augmented Reality App Allows Fans to Bring Characters to Life In Store and At Home; Promotion Also Offers Chance to Collect Four Special-Edition Skylanders Giants Sidekicks Figures more


Tour Kicks Off at U.S. Open of Surf in Huntington Beach, Calif. with Five More Stops Planned through October 2013 more


Dollar General Promotion, WWE “Fan Correspondent” Contest and SummerSlam® Experience Celebrate Doritos Jacked Line by Giving Fans Unprecedented Face Time with WWE Superstars more


New Snack Available Just in Time for National French Fry Day on July 13 more


TV Personality Brooke Burke-Charvet Joins San Franciscans to Celebrate SMART Living and Announce the Nationwide SMART Search 2013 Contest more


Frito-Lay Announces Plans to Break Ground on Seven Public CNG Fueling Stations Across the U.S., Providing Fuel for the Expanding CNG Market more


Promotion Kicks off in Fall 2013; Register for Updates Today at more


Continues 120-Year Legacy of Enhancing Lifetime Memories for Fans more


Tisdale to Offer Event-Goers Unique Chance to Experience the "Snacks with Impact" more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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