Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Bold New Flavor Expands Portfolio of Unique Rolled Tortilla Chips more


For Every Eligible Consumer Vote Received, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 more


Made with Premium Ingredients, New Snack Combines Classic Pretzel Flavor with Cracker Versatility more


Consumers Around the World Vote Creator of “Time Machine” Best “Crash the Super Bowl” Ad more


Creators of “Time Machine” and “Cowboy Kid” Each Win the Opportunity to Work with Marvel Studios on the Set of “Marvel’s The Avengers: Age of Ultron” more


Brand Awards Lucky Fans VIP Experiences through Social Media Contest more


Emmy Award-Winning Performer and TV personality Wayne Brady Joins the Lay’s Brand to Celebrate Flavor Ideas as They Are Submitted on Launch Day more


Frito-Lay to Donate up to $20,000 to the United Negro College Fund more


Fans Around the World Can Now Vote For The Best Ad From January 4 through January 29 more


Bowl Game Broadcast Brings Together Comedy and Entertainment with One of College Football’s Best Match-Ups more


2013 ‘Score for Your School’ Promotion Winners Announced more


No Prize. No Rules. No Winner. Jimmy Kimmel Asks Fans to Send Him One Tostitos Tortilla Chip for His “Worst Contest Ever” more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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