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Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.

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2/26/2014

New Sea Salt & Vinegar and Jalapeno Cheddar Flavors Contain 40 Percent Less Fat than Regular Potato Chips more

02/25/2014

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content; Winning Consumer Receives $100,000 Scholarship more

02/19/2014

Bold New Flavor Expands Portfolio of Unique Rolled Tortilla Chips more

02/18/2014

For Every Eligible Consumer Vote Received, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 more

02/05/2014

Made with Premium Ingredients, New Snack Combines Classic Pretzel Flavor with Cracker Versatility more

02/03/2014

Consumers Around the World Vote Creator of “Time Machine” Best “Crash the Super Bowl” Ad more

02/02/2014

Creators of “Time Machine” and “Cowboy Kid” Each Win the Opportunity to Work with Marvel Studios on the Set of “Marvel’s The Avengers: Age of Ultron” more

01/17/2014

Brand Awards Lucky Fans VIP Experiences through Social Media Contest more

01/14/2014

Emmy Award-Winning Performer and TV personality Wayne Brady Joins the Lay’s Brand to Celebrate Flavor Ideas as They Are Submitted on Launch Day more

01/13/2014

Frito-Lay to Donate up to $20,000 to the United Negro College Fund more

01/02/2014

Fans Around the World Can Now Vote For The Best Ad From January 4 through January 29 more

12/30/2013

Bowl Game Broadcast Brings Together Comedy and Entertainment with One of College Football’s Best Match-Ups more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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