Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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As PepsiCo’s Inaugural Parade Debut, Cracker Jack Float Combines Themes of Baseball, Spirit of Surprise, Family Fun and Essence of Americana … with a Modern Twist more


Smartfood Popcorn And Movie Critic Ben Lyons Celebrate National Popcorn Month By Unveiling America’s At-Home Movie And TV-Watching Habits more


Fans have until October 18 to vote for their favorite finalist flavor: Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger or Lay’s Wavy Mango Salsa more


PepsiCo United Way Day of Caring Effort Contributes an Estimated 25,000 Collective Volunteer Hours to North Texas Non-Profits in the Past Five Years more


Nonprofits and Corporations Band Together to Help 800 Families more


High Five Featured as First-Ever, Fan-Inspired Character in Skylanders Trap Team™ more


Chester Cheetah releases new limited-edition Halloween treat and delivers virtual tricks to celebrate the most mischievous time of the year more


Fans from Around the World Invited to Participate as 10 Finalists Ultimately Vie for the Chance to Have Their Homemade Ads Air during Super Bowl XLIX more


Fans Test Their Quickness with “Thursday Night Game Day Click-Off” Promotion for a Chance to Win Weekly “Fan Cave” Prizes and a Grand Prize Trip to Super Bowl XLIX more


Global Partnership Gives Mountain Dew and Doritos Consumers Access to Exclusive In-Game Gear for Call of Duty®’s Groundbreaking New ‘Supply Drops’ Rewards more


Nonprofits and Corporations Band Together to Help 1,600 Families more


Nonprofits and Corporations Band Together to Help 800 Families more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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