Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Peanut Butter Crunch and Double Chocolate Flavors Join the Cracker Jack’D Roster to Keep Engines Running between Meals more


The Mischievous Chester Cheetah Laces Up His Cleats in Preparation for the 2015 Season Debut; Nationwide Exhibition Tour Kicks Off in Los Angeles with Global Fútbol Icon Pável Pardo more


The cookbook will include 40 recipes determined by fans and inspired by the Lay's Wavy potato chip portfolio, including new Lay's Wavy Cheddar flavored potato chips, which hit store shelves last month. more


That's right, Chips across America are encouraged to visit, where they can submit a picture proving they're a "Chip" to receive a coupon for a free Tostitos dip. At the end of the day, no chip should ever be without a dip. more


Delicious Chocolate Peanut Butter Flavored Popcorn Provides Fun Surprise to Celebrate National Popcorn Lover’s Day more


T-Rex Versus Sloth? Manatee or Robot? Die-Hard Fans Can Predict the Winners of Classic Fantasy Matchups for the Chance to Win Epic Prizes more


For Every Eligible Consumer Vote Received During the Voting Phase, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 more


Fans around the World Vote Consumer-Created “Middle Seat” Best “Crash the Super Bowl” Ad more


Creators of “When Pigs Fly” and “Middle Seat” Now in the Running for a $1 Million Grand Prize and Universal Pictures Dream Job more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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