Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Fans around the World Vote Consumer-Created “Middle Seat” Best “Crash the Super Bowl” Ad more


Creators of “When Pigs Fly” and “Middle Seat” Now in the Running for a $1 Million Grand Prize and Universal Pictures Dream Job more


Multi-Day Experience Challenges Tostitos Fans to Tackle Larger-than-Life Party Games and Other Tailgating Experiences more


Brand Breaks Six Decades of Infamously Cheesy Tradition and Surprises Fans with the First Limited-Edition Sweet Offering in the U.S. more


Fans Invited to Submit Regionally Inspired Potato Chip Flavors in Celebration of America’s Love of Diverse (and Delicious) Flavors more


New Flavor Adds a Subtle Kick to the Much-loved Crunch of Stacy’s Pita Chips to Spice Up Any Snacking Occasion more


New Tostitos Rolls! Tortilla Chips Bring Fun and Crunch to Every Bite with a Unique Shape to Maximize Party Potential more


All 29 Consumer-Created Semifinalist Ads Available for Viewing on; Two Winning Ads to Air during Super Bowl XLIX more


Celebrate the Holiday Season with a Sweet, Savory and Oh-so-crunchy Flavor Experience from Stacy’s, Available for a Limited Time Only more


Team to Kick Off Nationwide Tour with Inaugural Game in Long Beach, Calif. and Special Guest Appearance by Global Fútbol Legend, Jorge Campos more


Finalist Meneko Spigner McBeth to take home $1 million grand prize; Lay’s Kettle Cooked Wasabi Ginger flavored potato chips to remain on store shelves more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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