Press Releases

Welcome to the Frito-Lay newsroom. Here you can read our latest press releases, watch videos or explore news coverage about Frito-Lay and your favorite Frito-Lay brands.


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Delicious Chocolate Peanut Butter Flavored Popcorn Provides Fun Surprise to Celebrate National Popcorn Lover’s Day more


T-Rex Versus Sloth? Manatee or Robot? Die-Hard Fans Can Predict the Winners of Classic Fantasy Matchups for the Chance to Win Epic Prizes more


For Every Eligible Consumer Vote Received During the Voting Phase, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 more


Fans around the World Vote Consumer-Created “Middle Seat” Best “Crash the Super Bowl” Ad more


Creators of “When Pigs Fly” and “Middle Seat” Now in the Running for a $1 Million Grand Prize and Universal Pictures Dream Job more


Multi-Day Experience Challenges Tostitos Fans to Tackle Larger-than-Life Party Games and Other Tailgating Experiences more


Brand Breaks Six Decades of Infamously Cheesy Tradition and Surprises Fans with the First Limited-Edition Sweet Offering in the U.S. more


Fans Invited to Submit Regionally Inspired Potato Chip Flavors in Celebration of America’s Love of Diverse (and Delicious) Flavors more


New Flavor Adds a Subtle Kick to the Much-loved Crunch of Stacy’s Pita Chips to Spice Up Any Snacking Occasion more


New Tostitos Rolls! Tortilla Chips Bring Fun and Crunch to Every Bite with a Unique Shape to Maximize Party Potential more

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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