Home / Newsroom / Media Article


Member of the Media?

If you're looking for more information, please fill out the form below.

Please understand that media contacts are listed for the sole purpose of providing assistance to members of the press. We ask that consumers contact our consumer response team.

Stacy’s Snacks Celebrates Newest Female Entrepreneurs To Join Highest Ranks of the Culinary Industry

Nov 16, 2017

Plano, Texas - Something is still missing from the highest ranks of food-related businesses across the U.S. — women. At a time when only 21 percent of all chefs and executive chefs are female, Stacy’s Snacks launched the Stacy’s Rise Project with the goal of advancing women in the culinary industry.

In honor of Women’s Entrepreneurship Day November 19, Stacy’s is celebrating the inaugural class of Stacy’s Rise Project scholarship recipients with a professional development day hosted at the renowned International Culinary Center (ICC) in New York City. The day provided these female entrepreneurs business advice, tools and support to continue to break through some of the toughest barriers to women in any field.

“Stacy’s is committed to empowering the next generation of female culinary leaders to pursue their dreams, and is thrilled to celebrate the first class of Stacy’s Rise Project scholarship recipients,” said Stuart Beck, senior director of marketing, Stacy’s Snacks. “Each of these women have developed impressive business plans that we are proud to be able to support – and ultimately be a part of advancing the number of women entrepreneurs in the U.S.”

The Stacy’s Rise Project was born out of Stacy’s roots as a brand founded by female entrepreneur Stacy Madison, who started by baking pita bread into fresh chips each day to give her customers waiting in line at her Boston food cart. Customers loved the simple but delicious chips so much that they encouraged her to start her own brand and today they are America’s favorite pita chip. Launched earlier this year, the Stacy’s Rise Project helps female culinary entrepreneur hopefuls pursue their business endeavors through scholarship, mentorship and thought leadership. In September, Stacy’s awarded $40,000 in scholarships to four women entering the Culinary Entrepreneurship Program at the ICC. Recipients participated in a six-week entrepreneurship program that demystifies the start-up process and guides them through the steps of business planning in an immersive, mentorship-driven environment.

Future culinary luminaries: the inaugural scholarship class

This year’s scholarship recipients include promising and inspiring female entrepreneurs whose business plans may differ, but share a common passion for food and hospitality.

Raven Rivera was born and raised on Long Island in Bay Shore, N.Y. Although equipped with a Master of Arts in television, Raven had a dream to one day be a restaurateur. Stacy’s Rise Project and the Culinary Entrepreneurship Course have helped her follow her dream. She is embracing her family’s roots and is operating a Puerto Rican restaurant that families, friends and the surrounding community can enjoy.

Jane Deegan hails from Manhattan, New York. Baking also holds a special place in her heart, and the art has helped Janie find her light, beauty and inspiration after struggling with homelessness and addiction growing up. Janie inspires to open a bakery and café that serves light food and specializes in delicious baked goods that are a creative, modern twist on American classics. A dream that would be far more difficult to achieve without the financial support of the Stacy’s Rise Project and the advanced business education from ICC. Her most notable product thus far is her Pie Crust Cookie, which has already gained attention from top food industry experts. She currently operates an online business named Janie Bakes.

Kiki Canuto is a trilingual world traveler from Massachusetts who would like to create connections and cultivate fulfillment through the food she serves. She is the owner of The Getaway Plate, which provides families with in-home meal prep in the Greater Boston area. Kiki’s zest for life is contagious and she is passionate about simplifying the lives of families who are very busy, but also value enjoying a meal together at the end of the day. With the tools she gained from the Culinary Entrepreneurship Course, she hopes to soon expand her services to Southern California.

Eunice Giarta is a Californian-turned-New Yorker. Having previously studying engineering and working in software, she found her passion in a different type of challenge—not in an office, but in a kitchen where she pursued further education in pastry arts. She enjoys the methodical, precise and special art of baking and loves sharing the fruits of her labor with her customers. Eunice plans to leverage the business plan and mentorship advice she received through the Stacy’s Rise Project and Culinary Entrepreneurship Course to open a dessert bar in Chicago where she can share her cultural background and love of pastry by merging Asian-inspired flavors and French-pastry techniques.

Stacy’s and ICC will continue the work of the Stacy’s Rise Project next year, awarding $60,000 in scholarships to future female entrepreneurs. Visit stacyssnacks.com/riseproject to learn more about Stacy’s Rise Project scholarship opportunities and the brand’s commitment to supporting women.

About Stacy’s Snacks
Stacy's Snacks is one of the many brands that make up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Corporate graphics for download
Frito-Lay Logo
Download our Frito-Lay Quick Facts Sheet (PDF)

Quick Facts PDF 
Contact Us With Media Related Questions

Media Email
For Investors

Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

More about PepsiCo


The Inside Scoop On The Snacks You Love!

Sign up for exclusive updates on new tastes, fun tips, entertainment and great deals. If you want to up your snack game, SNACK PERKS is for you.