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Doritos Takes Its Bold Crunch to a New Dimension with Crunch Nuts and Crunch Mix

Nov 16, 2017

Plano, TX. -  Doritos, one of the marquee brands from PepsiCo’s Frito-Lay Division, is introducing a bold new offering for fans of Nacho Cheese, Cool Ranch…and peanuts: Doritos Crunch Nuts and Doritos Crunch Mix. Starting now, Doritos fans nationwide looking for a satisfying on-the-go option for their two beloved flavors can grab the bold new peanut-based snack — the first of its kind from Doritos.

Doritos Crunch Nuts includes roasted peanuts wrapped in a crunchy Doritos Nacho Cheese or Cool Ranch-flavored shell that delivers a bold burst of flavor. Doritos Crunch Mix is loaded with the Crunch Nuts and a variety of other flavorful bites — including 3-D triangles, puffs, pretzel bites and corn sticks — and is also seasoned with Doritos Nacho Cheese or Cool Ranch flavors. The Crunch Mix adds to the brand’s Mix lineup, which includes different Doritos shapes and flavors in one bag for a multi-sensorial experience.

The newest Doritos offerings add another snacking dimension for fans, complete with unique multidimensional packaging inspired by the iconic triangle-shaped Doritos tortilla chips. The sturdy, portable packaging can be opened and closed for snack sessions throughout the day.

“We know there’s a strong passion for Nacho Cheese and Cool Ranch flavors, with fans passionately taking sides over which flavor they love best,” said Ryan Matiyow, senior director of marketing, Frito-Lay North America. “Now we’re giving them another way to enjoy our boldest and longest-standing flavors — in the form of Doritos Crunch Nuts and Crunch Mix peanut snacks perfect for on-the-go occasions.”

Doritos Crunch Nuts and Crunch Mix are available in convenience stores and other retailers nationwide starting now in 3.00oz packages for a suggested retail price of $1.99. For more information, please visit: http://www.Doritos.com.

About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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