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Mountain Dew and Doritos Unveil “The Drop Zone,” the Ultimate Gaming Experience to Win Highly Anticipated Xbox One X

Oct 05, 2017

PLANO, Texas (October 5, 2017) — Mtn Dew® and Doritos®, the ultimate fuel for gamers, are once again teaming up to give fans the chance to win one of hundreds of the highly coveted Xbox One X consoles available next month — this time in the form of technology-driven capture-the-flag contests. DEW and Doritos today announced “The Drop Zone,” a series of augmented reality (AR) events where players can compete for the chance to win the new console. The Drop Zone is in conjunction with DEW and Doritos’ “Every 60 Seconds” online auction where fans can bank points through on-pack codes for a shot at winning the Xbox One X. Available starting Nov. 7, Xbox One X is the world’s most powerful console and considered one of the most anticipated gaming consoles of the decade.

The Drop Zone events will take place in New York, Los Angeles and Chicago the weekend of November 10. Players will download the “Drop Zone” app to register for a spot to participate in a real-time, location-based AR game to win the new Xbox One X console. Deploying offensive and defensive power-ups, players will be tasked with finding, claiming and keeping control of a virtual console within the app. Fans can visit Every60Seconds.com to learn more.

“DEW and Doritos are known for providing gamers with unique ways to access exclusive gaming experiences,” said Ryan Matiyow, senior director, marketing, Doritos. “We’re upping the ante with the introduction of The Drop Zone experience this fall. The augmented-reality capture-the-flag experience is going to be off the charts for gaming fans nationwide.”

From October 5-8, registered attendees of New York Comic-Con will have the exclusive opportunity to pre-register for the Drop Zone experience.

“Xbox fans are always looking for innovation and unique gaming experiences,” said Chauncey Hamlett, senior director, marketing Mountain Dew. “The immersive and thrilling Drop Zone experience by Doritos and DEW is a totally unique, exciting way for fans to get their hands on the most powerful gaming console today.” 

Beginning in early November, fans can visit Every60Seconds.com for complete details. Players can register for Drop Zone experiences and find official gameplay rules also in early November by downloading the Drop Zone app available in the Apple App and Google Play stores.

The Drop Zone is part of DEW and Doritos’ Every 60 Seconds promotion in which fans can win the console this holiday season through a series of online auctions. Here’s how it works:

  • Collect: Anyone who purchases specially marked Mtn Dew and Doritos products can collect codes necessary to bid. Among those marked products, Mtn Dew will introduce two new limited-edition flavors of Mtn Dew Game Fuel - Arctic Burst and Tropical Smash.

  • Bank Codes: Available now, participants can enter codes at Every60Seconds.com to start banking points. And starting Oct. 23, each code also gives you one entry into a sweepstakes to try to win an Xbox One X. Fans can check out the website now to register for updates.

  • Bid to Win: From Nov. 6 to Dec. 15, participants can use banked points to bid for a chance to win an Xbox One X and other prizes. Auctions begin at 9 a.m. ET each morning and close nightly between 9:01 p.m. - 11:30 p.m. ET.


About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay. 

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Pitch Black™, Mountain Dew Voltage®,  Mountain Dew White Out® and Mountain Dew Kickstart™. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew  or follow on Twitter @mountaindew. 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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