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It’s True: Parents Count Down Days Until Kids are Back in School … and Frito-Lay Rewards them for Surviving the Summer Craze

Jul 25, 2017

Frito-Lay Variety Packs Asks Parents Nationwide to Submit Inspirational Photos
for the Chance to Win Prizes

PLANO, Texas (July 25, 2017) — In just a few short weeks, parents will be transitioning from hectic summer schedules to the familiar routine of the school year, much to the chagrin of parents nationwide. While summer is often thought of as a vacation and time to relax, it’s not always a picnic for parents.

In fact, according to a recent Frito-Lay Variety Packs survey, more than half of parents with a child in grades K-12 feel relieved when their child goes back to school. So this year, Frito-Lay Variety Packs, one of the flagship brands from PepsiCo’s Frito-Lay division, is working to make sure parents are free to celebrate the relief of back to school and have the right tools to celebrate. And Frito-Lay is giving moms and dads a chance to win big every hour until everyone is back in school.

“Summer is always thought of as a vacation for the kids and can often be stressful for parents, so we wanted to make a program that celebrates the unsung heroes of summer – the parents,” said Jeannie Cho, vice president of marketing, Frito-Lay North America. “We all know that happy parents equals a happy family. So why not have a little fun and reward parents for making it through the summer and setting their kids up for the best possible school year.”

Frito-Lay is asking parents nationwide to submit original inspirational photos and captions showcasing their favorite ways to countdown to or celebrate the first day of school on www.fritolayvarietypacks.com. The site will be serve as a hub where parents tell their side of the back-to-school story, get inspiration from other parents and share their own rituals. Two lucky parents who submit will be randomly selected to win the grand prize – the Ultimate Parent Prize Pack Bundle – featuring an Amazon Echo, a Panasonic home theater system and an all-expenses-paid trip for two to a Secrets Resort. Additionally, parents who purchase Frito-Lay Variety Packs can win one of the prizes featured in the bundle instantaneously, with prizes awarded every hour, by using the on-package promotional code.

To learn more about the promotion, how to submit and to participate with other parents, visit www.fritolayvarietypacks.com. Submissions are accepted now through September 16, with hourly winners announced all summer long.

Frito-Lay Variety Packs features pre-portioned, single servings that can be taken with you wherever you go. Variety Packs include everyone's favorite Frito-Lay snacks, including: Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyuns onion flavored rings, Lay's potato chips, Rold Gold pretzels, Smartfood popcorn and SunChips multigrain snacks. Variety Packs are available at retail stores nationwide for a suggested retail price of $3.60 - $8.99. For more information please visit www.FritoLayVarietyPacks.com.


About Frito-Lay Variety Packs

Frito-Lay Variety Packs is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.


About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to better for you snacks; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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