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Doritos to Drop “Heatwave” on Duluth, Minnesota – City with one of the Chilliest Memorial Day Temperatures

May 30, 2017

Event Celebrates New Doritos Limited-Edition “HeatWave” Chips that Take Bold Flavor to a Burst of Heat in Just One Bite

PLANO, Texas (May 30, 2017) — Nothing says summer like a good heat wave. Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is enabling the most adventurous snack lovers to kick it up a notch in summer 2017. Doritos HeatWave is the first Doritos snack to offer two unique, bold flavor sensations — sweet and smoky and then — bam! — an explosion of fiery heat to surprise and charge the senses. Available in BBQ and Chipotle Cream flavors, the chip’s transition from bold flavor to a burst of heat makes for an intense summer snacking experience.

“With summer on the horizon, people are getting the coolers out, dusting off their grills and pulling off pool covers. But, Duluth’s holiday weekend plans were dampened by cold weather,” said Ryan Matiyow, senior director of marketing, Frito-Lay North America. “To warm things up, tomorrow we will literally drop Doritos HeatWave chips on Duluth, a city in need of some heat.”

Not Your Meteorologist’s “HeatWave”
Tomorrow, Doritos will drop a “HeatWave” on Duluth, Minnesota, a U.S. city that recorded one of the coldest Memorial Day temperatures at 55 degrees — helping to bring a little heat to those who need it most. With the help of two Doritos helicopters and a professional aerial stuntman, Doritos will chopper in hundreds of bags of the new product with its “delivery man” performing the boldest aerial stunts imaginable. Local fans can witness the “HeatWave” tomorrow at 12 p.m. CST in Bayfront Festival Park on the shores of Lake Superior. Visit the Doritos Facebook page June 5 to view the “HeatWave Drop.”

Doritos HeatWave is available now in 9.25oz bags for a suggested retail price of $4.29 and 3oz bags for a suggested retail price of $1.69 while supplies last. For more information, please visit: http://www.doritosheatwave.com

About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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