February 21, 2013

PLANO, Texas, Feb. 21, 2013 /PRNewswire/ -- According to a recent study, the desire for new flavors and food styles is about adventure and experience as much as it is about actual taste[1]. Today's launch of Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips highlights that desire. The fifth and latest flavor in the Tostitos Artisan Recipes line from PepsiCo's Frito-Lay division, the new chip draws inspiration from the layered flavors of a rich Mexican mole sauce. The result is a true culinary adventure in every bag.

Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips are made with a nine-grain blend and real ingredients like ancho chile, smoked paprika, garlic, and onion with roasted red bell pepper, sundried tomato and lime, that are mixed in before cooking for a truly unique flavor consumers can see and taste. Like all Tostitos Artisan Recipes tortilla chips, they have eight grams of whole grains per one ounce serving.

"When developing new flavors for the Tostitos Artisan Recipes line, we look at culinary trends, knowing that our consumer is on top of what's new, but also looking for easy ways to incorporate the latest flavor trends into their snacks," said Jody Denton, executive chef at Frito-Lay's Flavor Kitchen, the company's culinary research and development center. "With the new Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored chips we've developed something complex and adventurous, which also happens to be the perfect snack to unwind with at the end of the day."

The Tostitos Artisan Recipes brand was originally introduced in late 2010 with Roasted Garlic & Black Bean and Fire-Roasted Chipotle flavors. In 2012, two additional flavors were added – Baked Three Cheese Queso and Toasted Southwestern Spices. New Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips are now available nationwide in a 9 3/4 oz. bag for a suggested retail price of $3.99 per bag.

About Tostitos Artisan Recipes

Tostitos Artisan Recipes is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.                

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[1] "Food and Cooking Trends to Watch" – Iconoculture, 2012


SOURCE Frito-Lay North America