March 19, 2015

PLANO, Texas, March 19, 2015 /PRNewswire/ -- Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's Frito-Lay division, in partnership with leading DIY destination site, Brit + Co, today announced plans to create the first-ever Pinterest cookbook. The cookbook will include 40 recipes determined by fans and inspired by the Lay's Wavy potato chip portfolio, including new Lay's Wavy Cheddar flavored potato chips, which hit store shelves last month. It will be released in two phases with the first 20 recipes available for download this spring, and the final 20 recipes available for download later this fall.

To kick off the first phase of the cookbook, the brand will post 50 pins to its "Lay's Wavy Flavor Fusion Inspiration" Pinterest page. Each pin will include a Lay's Wavy potato chip product, paired with a popular food item, such as guacamole or salted caramel. Consumers are then invited to "like" their favorite pairings, with the 20 most-liked combinations inspiring recipes created by well-known chef Stephanie Izard, Frito-Lay Executive Chef Jody Denton and Brit + Co. Lay's Wavy potato chips will be featured as an ingredient or accompaniment to each recipe, adding unexpected flavor and crunch to enhance the final dishes. This fall, additional pairing selections and recipe development will occur to complete the 40-recipe collection.

"With a range of unique flavors, Lay's Wavy potato chips provide endless opportunities for creative recipe combinations," said Tina Mahal, senior director of marketing, Frito-Lay. "With this first-ever cookbook on Pinterest, we're not only giving our consumers an opportunity to discover new and unique dishes that celebrate our portfolio, we're giving them a voice in which recipes we ultimately create."

Izard is the chef and partner of two award-winning Chicago restaurants Girl & the Goat and Little Goat, as well as the author of "Girl in the Kitchen." She recently announced plans to open her third Chicago restaurant, a Chinese concept called Duck Duck Goat, which is slated to open late summer 2015. Izard previously owned the highly acclaimed restaurant Scylla, which she sold just prior to appearing on and winning Season Four of Bravo's "Top Chef."

"When it comes to creating standout dishes, the key is adding unexpected ingredients full of flavor," said Izard. "The Lay's Wavy brand offers a delicious line of products that can serve as inspiration on a wide array of everyday favorite dishes. I can't wait to see which pairings fans select."

Lay's Wavy Cheddar flavored potato chips are available in retail stores nationwide in 7.75-ounce bags for a suggested retail price of $3.29. Participating Lay's Wavy potato chip products include Original, Hickory BBQ, Ranch and Roasted Garlic & Sea Salt flavors. To view the Lay's Wavy Flavor Fusion Inspiration page, please visit

About Lay's Wavy
Lay's Wavy is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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About Brit + Co
Founded by Brit Morin in 2011, Brit + Co is an online media and e-commerce platform that provides tools to teach, inspire, and enable creativity among women and girls. From traditional crafts to high-tech manufacturing, Brit + Co connects millions of users with makers, designers, chefs and inventors, together building a community of creativity. Users can purchase DIY project kits and products from a curated selection of makers in the Brit + Co Shop. They can learn new creative skills through online tutorials and a series of exclusive e-classes. Brit + Co is available for download on iOS, Android, and Windows Phone; connect with us online at Facebook, Pinterest, Twitter and Google+. Purchase our first book, Homemakers, in stores now.


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