March 4, 2013

PLANO, Texas, March 4, 2013 /PRNewswire/ -- Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations – choosing between puffed or crunchy, tangy or smooth, mellow or hot – with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos snack flavors in unique shapes and wild colors all in one bag, Cheetos Mix-Ups snack mix stands as the latest in ground-breaking, earth-shattering snack innovations from the most playful snack brand in the world, and a leading brand from PepsiCo's Frito-Lay division.

In celebration of this momentous product launch, Chester has joined the world of Twitter for the first time as @ChesterCheetah. As an ode to the most shareable Cheetos snack yet, Chester is asking fans to gather around the kitchen table and share what they think of this newest creation via Twitter. Fan opinions are welcomed, but expect some playful banter with Chester in return.

Consumers can choose from two delicious varieties of Cheetos Mix-Ups snack mix:

Cheetos Mix-Ups Xtra Cheezy Snack Mix:

  • Cheetos Crunchy Cheddar Flavored Snacks
  • Cheetos Puffs Double Cheddar Flavored Snacks
  • Cheetos Nacho Cheese Flavored Grid-Shaped  Snacks
  • Cheetos Parmesan Flavored Mini-Puffs  Snacks

Cheetos Mix-Ups Cheezy Salsa Snack Mix:

  • Cheetos Crunchy Salsa Picante Flavored Snacks
  • Cheetos Puffs Cheddar  Flavored Snacks
  • Cheetos Chipotle Cheddar Flavored Grid-Shaped  Snacks
  • Cheetos Jalapeno Cheddar Flavored Mini-Puffs  Snacks

"Cheetos fans enjoy a variety of tastes -- some want hot and zesty while others crave cheesy and crunchy," said Ram Krishnan, vice president of marketing for Frito-Lay North America. "Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from all in one fun, shareable bag for the whole family. The fun doesn't stop there. By mixing and matching the flavors in each bag, consumers can create endless cheesy combinations."

Cheetos Mix-Ups Xtra Cheezy Snack Mix and Cheetos Mix-Ups Cheezy Salsa Snack Mix are available nationwide in 8 3/4-oz. and 3 3/4-oz packages for suggested retail prices of $3.49 and $1.49 respectively. Don't forget to follow Chester on Twitter at @ChesterCheetah to keep up with all his Dangerously Cheesy™ antics.

CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by visiting

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SOURCE Frito-Lay North America