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Making Marketing Dreams a Reality for 25 years

Sep 29, 2016

Marketing Services Final
Aside from snacks, Frito-Lay works to create engaging promotional programs that excite and delight millions of people every year. This requires an enormous amount of legwork that goes into bringing these innovative concepts to life. For a quarter century, Frito-Lay’s Marketing Services team has been there every step of the way.

Marketing Services makes sure every hurdle is cleared and every “t” is crossed before new products and promotions hit the shelves. “Our Marketing teams never do the same thing the same way twice,” says Annette Brown, senior director, Marketing Services – Frito-Lay North America. “There’s always a twist that keeps us on our toes, and Marketing Services serves as a ‘historical lens’ to steer clear of pitfalls.”

On Sept. 16, the Marketing Services team celebrated their 25th anniversary. The organization brings together experts from packaging, cost accounting, finance, product supply and other departments to shepherd brand marketing. Whether Frito-Lay brands are partnering with professional sports leagues, creating new products or designing bags for a new promotion, the Marketing Services team is there providing feedback and insight.

Much of the team’s exceptional accuracy is owed to its deeply experienced team members. Some of the longest-tenured associates include Pam Curd, who has spent 25 of her 39 years at Frito-Lay in Marketing Services; Michelle Robinson (25 of her 30 years); Steve Proctor (21 of his 27 years); and Jan Webster (20 of her 29 years).

“We approach every initiative with a willingness to try new things and not rest on our laurels,” says Annette.



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  1. Neil Swindale | Oct 01, 2016
    Frio Lay certainly does an awesome job of marketing.  Brand domination in the chip category. 
  2. Curtis john freeport. | Sep 30, 2016
    A great team and a wonderfull company with fantastic product line!!

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