Meet the people who guide our vision.
PepsiCo Foods North America
Steven Williams is the Chief Executive Officer of PepsiCo Foods North America. He is a 24-year veteran of PepsiCo with strong leadership experience across the food industry. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi- Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
As the CEO of PepsiCo Foods North America, Steven Williams oversees all aspects of PepsiCo’s nearly $21 billion snack and convenient foods business in North America, including Frito-Lay North America (FLNA) and Quaker Foods North America (QFNA), with a diversified portfolio of iconic brands, including: Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Fritos, Stacy’s Pita Chips, SunChips and Quaker Oats. In this role, Steven is accountable for more than 65,000 associates and over 500 locations across the United States and Canada.
Steven, a 24-year PepsiCo veteran, has served as CEO since March 2019. Prior to this role, Steven served as senior vice president and chief commercial officer for Frito-Lay’s U.S. organization, setting strategy and overseeing all commercial activities for the U.S. field sales and customer organization, in addition to leading a large multi-functional sales organization, spanning all Frito-Lay retail customers, sales channels and go-to-market systems.
Steven also previously served as senior vice president and general manager for Frito-Lay’s East division where he was responsible for the overall business and performance management for the six geographic regions in the Eastern U.S.
Earlier in his tenure at PepsiCo, Steven led the company’s global Walmart business, managing the PepsiCo portfolio of products across all aspects of the Walmart Business worldwide, including: Walmart U.S., Sam’s Club, and Walmart International Divisions. In this role, he built strong strategic partnership and delivered significant retail sales and share growth in Walmart.
Steven joined PepsiCo in 2001 as part of PepsiCo’s acquisition of the Quaker Oats Company, which he joined in 1997, and has held leadership positions of increased responsibility across PepsiCo in sales, general management, customer management, sales planning and shopper marketing, gaining deep experience and building a proven track record of strong results.
Steven is a member of the board of directors of State Farm Mutual Automobile Company and is very active in the community, serving on the executive advisory board for the Southern Methodist University Cox School of Business, the president’s advisory board for University of Texas Southwestern Medical Center, in addition to serving on the board of directors of the Dallas Regional Chamber and the United Way of Metropolitan Dallas.
Steven holds a Bachelor of Arts in economics from the University of Central Oklahoma and is a graduate of the Program for Leadership Development (PLD) at Harvard Business School. Steven currently resides in Dallas, TX, with his wife.
Jamie Caulfield is Senior Vice President and Chief Financial Officer for PepsiCo Foods North America. In this role, he is responsible for driving profitable growth, productivity and OCF for PepsiCo’s ~$20 billion food business. This includes overall leadership and responsibility for finance at Frito-Lay North America (USA & Canada) and Quaker North America including reporting, planning, performance management & analysis, revenue management, capital spending, productivity, business development, control environment, risk management, strategy development and M&A integration.
Over his more than 25-year PepsiCo career, Jamie has held important roles including Senior Vice President of Investor Relations, where he oversaw communications with investors about PepsiCo’s performance, plans, strategy, operations, capital structure and significant transactions.
Prior to that, Jamie was Chief Financial Officer of PepsiCo Beverages Canada, Vice President Corporate Strategy and Development, Vice President Financial Planning and Analysis, as well as a variety of senior finance roles in PepsiCo’s Frito-Lay North America division.
Before joining PepsiCo in 1993, he was a partner at the accounting firm Coopers & Lybrand, where he served clients in the manufacturing and financial services industries.
Jamie holds a bachelor’s degree in accounting from Loyola University Maryland and is a graduate of the Program for Leadership Development at Harvard Business School. Jamie currently resides in the Dallas area.
Vice President of Communications
PepsiCo Foods North America
Joan Cetera is vice president of communications for PepsiCo Foods North America, where she is responsible for internal and external communications across customers, employees, the media and other key stakeholders.
Before serving in this role, Joan led public relations strategy and reputation management for Frito-Lay and its portfolio of snack brands. Prior to joining Frito-Lay in 2015, she served in various leadership roles directing consumer communications across a variety of brands and companies in both domestic and global public relations at the most highly regarded public relations agencies. Her expertise spans industries: from consumer packaged goods and health and wellness to home products and financial services.
Joan holds an MBA in marketing from the Keller Graduate School of Management and a B.S. in news-editorial journalism from the University of Illinois at Urbana-Champaign.
Senior Vice President and Chief Customer Officer
Frito-Lay North America
Mike Del Pozzo is currently the Senior Vice President of sales and Chief Customer Officer for Frito-Lay U.S. In this role Mike leads the sales function overseeing strategy, sales planning and commercialization for Frito-Lay’s U.S. customer sales organizations, with responsibility for retail, ecommerce, PepsiCo Customer Teams, Hispanic Business Unit, and food service businesses.
A 20-year PepsiCo veteran, Mike most recently served as Senior Vice President, Commercial Planning across our PepsiCo Beverages North America business where he was accountable for all North America Beverage commercialization including Revenue Management, Ecommerce, and Innovation Planning and Governance. Prior to assuming that role, he was the Senior Vice President & GM leading our PepsiCo Kroger business where he had responsibility for all aspects of PepsiCo’s portfolio of businesses cross-functionally with Kroger across the U.S.
Mike also has served as Vice President of sales leading Frito Lay’s North America Walmart Business as well as Region Vice President for Frito Lay in the Pacific Northwest geography. Prior to those assignments, Mike spent time in Marketing leading Frito Lay’s Portfolio Strategy and Activation along with Sports Marketing and PepsiCo “Power of One” Marketing. He joined Quaker in 1998 as a Marketing & Sales Intern, prior to the PepsiCo acquisition, and has held leadership positions in Supply Chain, Marketing, Field Sales, Customer & General Management, and Commercialization. Mike has worked on every one of the PepsiCo business units across NA Beverages, Quaker Foods NA, Frito Lay North America, and PepsiCo Corp.
Mike is a graduate of Bowling Green State University and has moved around quite a bit over the years with PepsiCo working in 9 locations across the US. In his spare time, he enjoys spending time with his wife, Curry and their two daughters, Isabella and Gabriella and mentoring young talent across PepsiCo. He also enjoys exercising and traveling with the family. Mike also spends quite a bit of time focusing on his responsibility as an Executive Sponsor for the Andy Dalton Foundation & Chapter Advisor for Network of Executive Women, North Texas. Additionally, he takes a personal passion for the industry he operates in and serves as Co-Chair on the GMA Sales Executive Committee.
Rachel Ferdinando’s mission is to bring moments of joy (and smiles!) to people through the simple act of snacking. She infuses a sense of purpose across her team and iconic brands within everything they do, because joy is cumulative. Rachel likes to say, “we may be humble snacks, but we have a big purpose in the every day.”
As CMO, Rachel oversees brand marketing, innovation, strategic insights, design and media initiatives for Frito-Lay North America – an $18 billion division of PepsiCo.
Named as one of the most innovative CMOs in the world in 2021 by Business Insider, Rachel has also been the recipient of multiple industry awards and accolades from the likes of The Drum US, Campaign, Dallas Business Journal and Ad Age.
At Frito-Lay, Rachel leads the team that accelerates the growth of brands across the portfolio, including: flavor and format innovation like the launches of the Smartfood Original Glazed Doughnut mashup with Krispy Kreme and Cheetos Mac’n Cheese; overseeing the most successful product launch in company history with Doritos Flamin’ Hot Nacho; evolving the Doritos brand for the next generation (see here);and most recently leading yet another breakthrough Super Bowl initiative with three Frito-Lay campaigns for the first time ever, which included ‘Snap to Steal,’ a first of its kind technology allowing fans to “steal” a bag of Cheetos Crunch Pop Mix through the commercial.
Rachel inspires her team at Frito-Lay with the guiding philosophy that “we aren’t just business stewards; we are icon builders and magic-makers.”
When the COVID-19 Pandemic hit, Rachel led her team to reevaluate the role Frito-Lay brands played and rethink initial 2020 and 2021 marketing plans – shifting from a “sell to serve mindset”. She guided the team to lean into their purpose of providing small moments of joy at a time when they were needed most. She inspired her team to create a campaign in response to the pandemic (see here), focused on the people versus the brands, resulting in the most positive feedback to a spot from consumers in Frito-Lay history. Under Rachel’s leadership, the brands soon followed suit, and by doing so, they played two critical roles in the lives of consumers amid the pandemic: comfort and moments of levity.
COVID-19 wasn’t the only challenge Rachel and her marketing team faced in 2020. With Diversity & Inclusion brought to the forefront, she reinforced the importance of continuing to celebrate and acknowledge diverse voices – at every phase of the creative process – and continue to lead with empathy.
Prior to joining PepsiCo in 2017, Rachel was VP & global sector leader for family care at Kimberly-Clark Corporation. In this position, she was responsible for leading global brands, including Scott and Kleenex, which represented one-third of total company sales and profit.
Earlier in her career, Rachel held various global marketing and general management leadership roles at GlaxoSmithKline, including managing director, VP & general manager for the Malaysia & Brunei operations and VP and global business leader of a global category.
Rachel holds a First Class BSC with Honors degree in chemistry from Imperial College of Science, Technology & Medicine in London. Originally from Weston-super-Mare in the UK, Rachel currently resides in Dallas, Texas with her husband, where she enjoys running, cooking and keeping busy with two crazy kids.
President of PepsiCo Foods Canada
Canadian businesses of Frito-Lay North America and Quaker Foods North America
Cara Keating is the President of PepsiCo Foods Canada, leading the Canadian businesses of Frito-Lay North America and Quaker Foods North America.
A 15-year PepsiCo veteran, Cara has a wealth critical experiences in various geographies and in account management, customer insights, field and customer leadership roles. Since joining PepsiCo in 2004, Cara’s ability to consistently deliver results has led to progressively senior roles in customer development and field leadership across Canada. Cara began her PepsiCo career in the Western Canada market before moving to Toronto in 2010. In 2016 Cara was promoted to Vice President – Customer Development at PepsiCo Foods Canada, where she led the national sales team to deliver against our promise of providing world-class service to our customers and innovative programs to our consumers.
Cara is a talented people leader and passionate supporter of PepsiCo’s diversity and engagement agenda. Her efforts to champion and empower women have been recognized with the prestigious PepsiCo Global Harvey Russell award and externally with the 2017 Star Women in Grocery award from Canadian Grocer Magazine.
Cara holds a Bachelor’s degree in Business from the University of Saskatchewan.
Denise Lefebvre is the Senior Vice President of R&D for Frito-Lay North America. In this role, Denise is responsible for setting the R&D Strategies related to delivering new product and packaging innovations to make our consumers smile with every bite.
Denise began her career with PepsiCo in 2006 and has held a variety of roles across R&D in both foods and beverages. Prior to her current role, Denise’s experience spanned several companies focusing on new product innovation for multi-billion-dollar brands in consumer package goods. Her previous position included experiences across engineering and food science disciplines, quality systems, marketing and manufacturing.
Throughout Denise’s career, she has received twelve industry recognitions for improved design and reducing the environmental impact of packaging, including leading the team to develop the world’s first renewable PET plastic bottle.
Denise holds a Bachelor of Science from the Rochester Institute of Technology.
Chief Growth Officer
PepsiCo Foods North America
Michael Lindsey is currently the Chief Growth Officer for PepsiCo Foods North America (PFNA), comprised of Frito-Lay North America and Quaker North America. In this role, Michael is responsible for setting and accelerating PFNA’s end-to-end growth agenda and building organization-wide transformational capabilities. He has oversight of strategy, marketplace insights, commercialization, revenue management, transformation, and governance for PFNA.
Michael has served as the orchestrator of complex processes that are transforming Frito-Lay’s end-to-end value chain, leveraging technology and consumer insights to deliver strategic growth and productivity. He also led the team through the acquisition of PopCorners and Bare Snacks, further broadening Frito-Lay’s $17 billion portfolio to meet consumers’ needs. Most recently, Michael spearheaded the strategic development and execution of Frito-Lay’s direct to consumer channel, Snacks.com, a first for PepsiCo.
Michael began his career with PepsiCo in 2009, holding a series of leadership roles in corporate strategy and as vice president (VP) of Strategy for the AMEA sector. In 2014, he moved to the Greater China Region as the SVP and GM of Nutrition Category and Commercialization, where he led the nutrition category, including profit and loss (P&L) ownership, brand communication, innovation and importantly, building a strong nutrition team. He was also responsible for cross-category commercialization.
Prior to joining PepsiCo in 2009, Michael was an associate principal at McKinsey & Co. He holds a BA in Computer Science and Economics from Rice University and an MBA from Harvard Business School. Michael enjoys traveling and spending time with his family. He resides in the Dallas area with his wife Christine and three children Vivian, Charlotte and John.
Senior Vice President and General Manager of Field Sales
Frito-Lay North America
Steve Llewellyn is the Senior Vice President and General Manager of Field Sales for Frito-Lay. In this role, Steve leads the Field Sales Organization for Frito-Lay North America which encompasses all aspects of the DSD organization including, Customers, Go To Market, In Store Execution and the People agenda. He oversees a sales force of more than 31,000 associates, who service nearly 160,000 customers each week with Frito-Lay’s portfolio of brands.
A 28-year PepsiCo veteran, Steve has worked on many areas of the business. Most recently, he served as Senior Vice President and General Manager of the PepsiCo Walmart team, where he was accountable for managing PepsiCo’s portfolio of products across all aspects of the Walmart U.S. business. Prior to assuming that role, Steve was the Senior Vice President and General Manager of Frito-Lay North America Foodservice and Distributor Sales and was RVP for the Southern California Region prior to that role.
Steve is a graduate of University of Texas at Austin, where he played football. In his spare time, he enjoys spending time with his wife, Shannon of 31 years and their three children.
Senior Vice President of Supply Chain
for PepsiCo Foods North America
Laura is currently the Senior Vice President of Supply Chain for PepsiCo Foods North America, the $18B snack and convenient food business that includes Frito-Lay North America (FLNA) and Quaker Foods North America (QFNA). In this role she has responsibility for field manufacturing, warehouse, transport and in-market operations along with all supporting headquarters functions. Priorities include building strategies and ensuring execution in support of the commercial growth agenda along with productivity, quality, environmental health and safety, and sustainability.
Laura joined Frito-Lay in 1989 as an operations resource where she spent 17 years in field manufacturing roles prior to coming to Frito-Lay headquarters. Laura’s previous roles include Senior Vice President of Service and Distribution, Supply, and Commercialization, Senior Vice President of Business Transformation, and Vice President Marketing Services.
In addition to her current role, Laura serves as the executive sponsor for Frito-Lay’s Employee Resource Groups (ERGs), providing strategic oversight and guidance to the 10 ERGs. Laura’s commitment to achieving remarkable business results while advancing diversity and engagement earned her the 2020 Global Steve Reinemund Leadership Legacy Award for PFNA.
Laura holds a degree in Industrial Engineering from Iowa State University.
Senior Vice President of Human Resources, Chief Human Resources Officer
PepsiCo Foods North America
Patrick McLaughlin is senior vice president of human resources and chief human resources officer for Frito-Lay North America, leading the field and headquarters structure with a focus on building organizational health and capability, developing talent and strengthening employee relations.
Patrick assumed this role in February 2012, after serving as vice president of human resources sales and supply chain, which included the human resources support for Frito-Lay North America plants, sales regions, sales operations organizations and the headquarters organizations since May 2010. Before this appointment, he served as a regional human resources director, manager of labor relations, and head of the human resources function for the Pepsi-Cola North America franchise organization at Pepsi Beverages Company/Pepsi Beverages Americas, where he helped lead the integration of bottler acquisition.
Prior to PepsiCo, Patrick worked for Exxon in organizational development, labor and HR generalist roles. He holds bachelor’s and master’s degrees from Purdue University and is originally from Northwest Indiana.
Senior Vice President & General Counsel
Frito-Lay North America
Leanne Oliver is senior vice president and general counsel of Frito-Lay North America, responsible for managing all legal matters for Frito-Lay North America. She assumed this role in September 2017.
Leanne joined Frito-Lay in 1996 as part of the human resources department and transferred to the Frito-Lay legal department in 2000. She has held a number of positions of increasing responsibility in the Frito-Lay legal department and spent more than six years at PepsiCo’s corporate headquarters in Purchase, N.Y. where she led the employment law function for PepsiCo’s U.S. businesses.
Leanne holds a bachelor’s of science degree in biology from Gonzaga University and a law degree from the University of Houston Law Center.
Senior Vice President and Chief Information Officer
PepsiCo Foods North America
Shyam Venkat is the chief information officer for PepsiCo Foods North America. In his role, Shyam leads all aspects of the IT organization including strategy, software development and integration, and on-going support. Key focus areas for Shyam include modernizing and upgrading the Go-To-Market, CRM, Supply Chain, and ERP applications; simplifying the application portfolio; scaling the B2C/B2B eCommerce and omni-channel platforms; creating advanced analytics and automation solutions to optimize operations; and hardening the overall underlying infrastructure.
Shyam is a proven technology and digital transformation leader with more than 25 years of experience in IT, eCommerce and digital solutions. Prior to this role, Shyam held a series of leadership roles both at PepsiCo and other enterprise companies including AT&T, Deloitte Consulting, and companies in the energy and manufacturing industries.
Shyam holds a bachelor’s degree in mechanical engineering from India and his dual master’s degrees in industrial engineering and information systems from University of Texas at Arlington. He resides in the Dallas area with his wife Priya. They have two children, Raag and Laya.