2004

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• September 9, 2004

  Tostitos Is First Frito-Lay Package To Call Out "0 Grams Trans Fat" On Front

• September 7, 2004

  AMC Theatres, Frito-Lay Team up to Launch Movie Snack

• June 4, 2004

  Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks

• February 9, 2004

  Frito-Lay Works with American Heart Association to Launch Rold Gold Pretzels with "Heart-Check Mark" Logo

• January 21, 2004

  Lay's Potato Chips' Super Bowl Ad is One You Can Really Sink Your Teeth Into

• January 14, 2004

  Frito-Lay Launches New Low-Carb Doritos