2003

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• November 5, 2003

  Frito-Lay Receives SEC Notification

• September 23, 2003

  Frito-Lay Launches Print Ad Campaign Declaring America's Favorite Snacks Have Zero Trans Fats

• August 14, 2003

  Frito-Lay Introduces New Lay's Stax Potato Crisps

• August 5, 2003

  Snacking Now Made Easier with Frito-Lay's New Smart Snack Ribbon Label

• July 17, 2003

  Frito-Lay's Doritos and Yahoo! Collaborate for an Exclusive Six Month Music Campaign Beginning with Musical Artist "Train"

• July 9, 2003

  Frito-Lay's Most Popular Brands Already Labeling Trans Fat Prior to FDA Ruling

• June 5, 2003

  Lay's Potato Chips, America's Favorite Chip, and Miss America 2003 Erica Harold Announce the Nation's Choice for Two New Potato Chip Flavors

• May 12, 2003

  Would You Name Your Baby Horton? - If So, Ruffles Wants to Pay for College

• April 24, 2003

  Frito-Lay Launches Natural and Organic Line with the Great Taste You Expect from America's Favorite Snacks