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Celebrating a Decade of Doritos Consumer-Created Super Bowl Ads 

doritos crash the super bowlThe Doritos brand is celebrating the 10th and final edition of Crash the Super Bowl, the consumer advertising contest that took the control of Super Bowl advertising out of the hands of Madison Avenue ad executives and put it into the hands of everyday consumers. 

Check out the story below for more on the history of the program from our Frito-Lay CMO, Ram Krishnan. 

How ‘Crash the Super Bowl’ changed Advertising



 
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