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Team Nacho Cheese Prevails Over Team Cool Ranch in Bold Showdown in San Diego

 
Jul 21, 2017

Nacho Cheese Superfan James Marsden Guides Team to Victory over Joel McHale's Cool Ranch Team in Doritos' "Bold or Boom Challenge" at MTV Fandom Fest

SAN DIEGO, California (July 21, 2017) — With the world's largest entertainment conference as a backdrop, Doritos hosted the “Bold or Boom Challenge” – an obstacle-course of epic proportions pitting celebrities and fans in an arena in which only the boldest prevailed. Headlining the festivities were celebrity captains including Team Nacho Cheese’s James Marsden and Team Cool Ranch leader Joel McHale.

It was Team Nacho Cheese that prevailed, a boon for Doritos Nacho Cheese fans nationwide who witnessed the challenge on Doritos’ social media channels. For one week at least, the debate was settled between fans of Doritos Nacho Cheese and fans of Doritos Cool Ranch. The challenge was open to fans who wanted to test their endurance and skill to see who could stay standing as rotating “boom” arms attempted to knock them off course. Only the boldest participants remained.


About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

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Frito-Lay North America is the $15 billion convenient foods business unit of PepsiCo, whose headquarters are located in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

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