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November 5, 2003
Frito-Lay Receives SEC Notification
Frito-Lay announced today that it received notification...
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September 23, 2003
Frito-Lay Launches Print Ad Campaign Declaring America's Favorite Snacks Have Zero Trans Fats
Company Targets Top 25 Markets in English and Spanish with Full-Page Color Ad
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August 14, 2003
Frito-Lay Introduces New Lay's Stax Potato Crisps
Lay's, America's Favorite Potato Chip Brand, Now Stacked in a Convenient Canister
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August 5, 2003
Snacking Now Made Easier with Frito-Lay's New Smart Snack Ribbon Label
Baked! Lay's potato crisps is the first product to carry the Smart Snack ribbon label
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July 17, 2003
Frito-Lay's Doritos and Yahoo! Collaborate for an Exclusive Six Month Music Campaign Beginning with Musical Artist "Train"
LAUNCH, the Music Destination on Yahoo!, To Present Multi-Faceted Program Exclusively Sponsored by Doritos to Reach Music Lovers
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July 9, 2003
Frito-Lay's Most Popular Brands Already Labeling Trans Fat Prior to FDA Ruling
Last fall, Frito-Lay announced a product conversion...
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June 5, 2003
Lay's Potato Chips, America's Favorite Chip, and Miss America 2003 Erica Harold Announce the Nation's Choice for Two New Potato Chip Flavors
"Lay's Tastes of America" Program Celebrating Regional Tastes Across the Country Continues with Monterey Pepper Jack and Chicago Steakhouse Loaded Baked Potato
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May 12, 2003
Would You Name Your Baby Horton? - If So, Ruffles Wants to Pay for College
TO CELEBRATE THE "RE-BIRTH" OF BRAND ICON BABY HORTON, RUFFLES WILL PAY THE COLLEGE TUITION FOR REAL-LIFE NAMESAKE
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April 24, 2003
Frito-Lay Launches Natural and Organic Line with the Great Taste You Expect from America's Favorite Snacks
NEW SNACK LINE PARTNERS WITH ORGANIC STYLE MAGAZINE TO RECOGNIZE TOP 10 WOMEN FOR "TRUE GRIT AND ORGANIC STYLE"
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