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October 10, 2002
The Walt Disney Company and Frito-Lay Form Multi-Year Strategic Alliance
Walt Disney World® Resort and Disneyland® Resort to feature Frito-Lay snack products more >
September 24, 2002
Frito-Lay Eliminates Trans Fats from America's Favorite Salty Snacks: Doritos, Tostitos, and Cheetos
Introduction of Breakthrough Products... more >
May 22, 2002
Frito-Lay Launches Line of Snacks for Hispanics
Launches in Key Urban Markets Across the Country... more >
May 22, 2002
Lay's Potato Chips, America’s Favorite Chip, and Miss America 2002 Katie Harman Ask America To Vote
Two Regional Flavors To Be Launched This Fall... more >
January 18, 2002
Frito-Lay Makes Snacking Even More Fun and Convenient With The Introduction of Go Snacks
Mini Versions of America's Favorite Snacks in Canisters That Truly Go Anywhere more >
January 7, 2002
Cheetos Mystery Colorz Snacks Taste Cheesy Like Cheetos
Looks Neon Orange Like Cheetos; Magically Turns Color In Mouth more >