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| Our Tasty History |
News
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Our Company |
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December 31, 2005
New Year Brings Required Trans Fat Labeling on Nutrition Fact Panel
Frito-Lay’s Proactive Elimination and Labeling of Trans Fats Leads Industry
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November 21, 2005
PepsiCo Agrees to Acquire Stacy’s Pita Chip Company
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November 9, 2005
Frito-Lay Streamlines Organization to Re-Invest in Future Opportunities
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September 26, 2005
Frito-Lay Announces Top Marketing Positions
Lora DeVuono and Jaya Kumar Named Group Vice Presidents
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August 24, 2005
Frito-Lay Expands Line of Nuts and Seeds with the Introduction of Two New Products
Frito-Lay Premium Jumbo Peanuts and Frito-Lay Pumpkin Seeds Now Available
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August 18, 2005
New Oh Boy! Oberto Beef Jerky Crisps Revolutionize the Snack Industry
Never Before Seen Snack Combines Great Tasting
Beef Snacks with Traditional Snack Chips
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June 22, 2005
Frito-Lay Cuts the “Green Ribbon” in Rochester
Snack Company Opens Its First Environmentally Responsible Certified “Green” Distribution Center
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May 2, 2005
Tostitos Restaurant Style Tortilla Chips Now Even Tastier
Two, New 15-Second TV Ads Debut to Support Introduction
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April 6, 2005
Frito-Lay Joins Forces to Welcome May 19 Release of Star Wars: Episode III Revenge of the Sith
Partnership Includes “Darth Vader Dark” and “Yoda Green” Colored Cheetos
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April 4, 2005
Doritos and Mexican National Soccer Team Kick-off U.S. Partnership
Sponsorship Includes New Advertising, In-stadium and In-store Presence Featuring Mexico’s National Team
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April 1, 2005
Quaker Rice Snacks are “Fad Free”
Quaker Rice Cakes, Quaker Quakes and Quaker Soy Crisps Re-launched with New Advertising and Updated Packaging
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March 1, 2005
“If Not Now When?” – Doritos Launches Innovative inNw? Campaign
New Campaign Kicks Off With Doritos Black Pepper Jack – the Latest Flavor to Earn a
Permanent Spot on Store Shelves
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January 27, 2005
Lay’s, America’s Favorite Potato Chip, Returns to the Super Bowl with Ad Featuring MC Hammer
Lay’s potato chips is delivering 30 seconds of star power during Super Bowl XXXIX in a new spot directed by Spike Lee and starring MC Hammer
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