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September 9, 2004
Tostitos Is First Frito-Lay Package To Call Out "0 Grams Trans Fat" On Front
New Message Part of Tostitos Packaging Redesign
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September 7, 2004
AMC Theatres, Frito-Lay Team up to Launch Movie Snack
"MovieNachos"represents first tortilla chip branding association for Frito-Lay...
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June 4, 2004
Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks
Frito-Lay announced today that its “WOW!” products – the company's line of snacks cooked in olestra – will become the “Light” line of Lay's, Ruffles, Doritos and Tostitos to more effectively communicate the product's reduced calories.
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February 9, 2004
Frito-Lay Works with American Heart Association to Launch Rold Gold Pretzels with "Heart-Check Mark" Logo
Frito-Lay announced today a collaboration with the American Heart Association to launch Rold Gold Heartzels Pretzels - great-tasting, heart-in-heart shaped pretzels.
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January 21, 2004
Lay's Potato Chips' Super Bowl Ad is One You Can Really Sink Your Teeth Into
Frito-Lay will debut an ad for Lay's potato chips to America's largest television viewing audience during the Super Bowl.
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January 14, 2004
Frito-Lay Launches New Low-Carb Doritos
Frito-Lay, the first food company to eliminate trans fats from its core brands, announced today that it is taking another step in its commitment to offer a wide variety of better-for-you snacks.
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