Limited-Edition Bags Drive Donations to Non-Profit Step Up, Include Snapchat Snapcodes to Enable People to Get Involved
PLANO, TX (March 8, 2017) – Stacy’s Pita Chips, founded in 1997 by female entrepreneur Stacy Madison, is celebrating the power and achievement of women by unveiling limited-edition bags. Created for Women’s History Month, the designs feature artwork from over the years to honor the courageous women that have helped shape our nation’s history.
“Stacy’s was founded by a woman with incredible talent, passion, and determination,” said Jennifer Saenz, chief marketing officer, Frito-Lay North America. “She is just one of the millions of women who have paved the way toward the ultimate goal of equality. These bags and our partnership with Step Up are our way to stand with women everywhere.”
Inspired by the artwork and signs from pivotal moments throughout history, the bags will be available for a limited time to consumers who register at StacysStandsWithYou.com starting March 8, 2017. For each consumer registration while supplies last, the Stacy’s brand will make a $10 donation to Step Up to support critical work mentoring young women and helping them become confident, career-focused and prepared to achieve their full potential in business and in life.
“Inspiring teen girls to dream big has been our mission for decades,” said Jenni Luke, CEO of Step Up. “These donations will help ensure girls use their voice in shaping the narrative of women today and in the future.”
Stacy’s is also inviting people to submit their own inspirational signs and poster artwork for a chance to see a small number of designs featured on the bags released nationally at the end of the month.
How You Can Get Involved
Each bag houses a Snapchat Snapcode that, when scanned, provides a way for people to get involved –such as supporting women’s causes like Step Up and engaging their local representatives.
People can go to StacysStandsWithYou.com to learn more about the campaign, order bags, make a donation or submit their artwork.
About Stacy’s Snacks
Stacy’s Snacks is one of the many brands that make up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about the Stacy’s brand online: www.stacyssnacks.com and www.facebook.com/stacyspitachips.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
About Step Up
Step Up propels girls in under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. Connect at suwn.org.