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OUR PROMISE

It’s simple. It’s the belief that we can all benefit from doing good. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow.

Company

Our Vision

companyGroupshotAt Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share.
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“At Frito‑Lay, our success lies in our commitment to provide quality products under some of the world’s most beloved brand names. As a part of PepsiCo, we’re also committed to Performance with Purpose – working with world class talent to make sure what is good for our business is what is good for everyone.”
– Tom Greco, Frito‑Lay CEO


 

OUR HISTORY

We’ve been making the best snacks on earth for more than 80 years. So every now and then, we like to look back on our roots and savor the moments and milestones that have shaped our company over the years. Whether you’ve been a snack fan from the very beginning or came along a little later in the Frito-Lay timeline, you’re a big part of the reason we keep on making history. For a taste of Frito-Lay history, scroll over the dates below.

 
1940s Lays logo and delivery truck
1945

Lay and Doolin begin a close business relationship; Frito Co. sells Lay’s® potato chips in the Southwest, and H.W. Lay & Co. sells Fritos® corn chips in the Southeast

 
Cheetos snacks
1948

Cheetos® snacks introduced

 
C.E. Doolin and Herman W. Lay
1961

The Frito Co. and H.W. Lay & Co. merge to form Frito-Lay, Inc.; Rold Gold acquired

 
R-Ruffles Have R-R-Ridges campaign with Baby Horton
1965

Frito-Lay merges with Pepsi-Cola to form PepsiCo; launches “R-Ruffles Have R-R-Ridges” campaign with Baby Horton

 
Funyuns bag
1969

Funyuns® onion-flavored rings introduced

 
Grandma's Cookies
1980

Frito-Lay acquires Grandma’s® Cookies

 
Chester Cheetah
1986

Chester Cheetah becomes “spokescat” for Cheetos® snacks

 
Sun Chips
1991

SunChips® multigrain snacks rolls out nationally

 
Tostitos salsa
1995

Tostitos® brand introduces salsa & dips

 
Cracker Jack logo
1997

Frito-Lay acquires Cracker Jack® brand

 
Tostitos scoops chip bag
2001

Lay’s® Kettle Cooked potato chips & Tostitos® Scoops!® tortilla chips introduced

 
Frito Lay's first environmentally responsible distribution center in Rochester, NY
2005

Frito-Lay opens first environmentally responsible certified “green” distribution center in Rochester, NY

 
Solar panels at a Frito Lay facility in Modesto, CA
2008

Solar panels at our Modesto, CA, plant begin operating; Frito-Lay and Strauss Group form joint venture to operate Sabra® hummus dips

 
Do us a flavor contests
2012

Lay’s brand announces first “Do Us A Flavor” contest to find our next potato chip flavor

 
A group of Frito Lay employees
Today

Our founders’ dreams to be America’s favorite snack food company continues to be fulfilled by more than 50,000 Frito-Lay associates across the U.S. who make, sell, move and support our delicious snacks.

 
C.E. Doolin and Herman W. Lay
1932

C.E. Doolin founds the Frito Co.; Herman W. Lay begins his potato chip business

 
The Frito Kid
1953

“The Frito Kid” debuts

 
Ruffles potato chips
1958

Ruffles® potato chips introduced

 
1960's Betcha can't eat just one ad
1963

Lay's brand coins slogan, "Betcha can't eat just one"

 
Doritos tortilla chips
1966

Doritos® tortilla chips introduced nationally

 
Bags of money
1979

Frito-Lay annual sales exceed $1 billion for first time

 
Tostitos tortilla chips
1981

Tostitos® tortilla chips introduced nationally

 
Frito Lay Smartfood popcorn
1989

Frito-Lay acquires Smartfood® popcorn

 
Miss Vickies logo
1993

Frito-Lay acquires Miss Vickie’s® potato chips; begins forming “Green Teams”
"Green Teams" begin forming

 
Lays Baked logo
1996

Baked! Lay’s® potato crisps launch nationally

 
Recycling symbol
1999

Frito-Lay sets first official resource conservation goals at plants

 
Frito Lay snacks with 0 trans fats
2003

Frito-Lay removes trans fats from our snack chips portfolio

 
Doritos crash the Superbowl contest ad
2006

Frito-Lay acquires Stacy’s® Pita Chip Co.; Doritos® brand launches first “Crash the Super Bowl” contest

 
Frito Lay's all-electric delivery truck
2010

Our first all-electric delivery trucks hit the streets

 
Frito Lay's natural gas fueling station
2013

Frito‑Lay unveils its first compressed natural gas (CNG) fueling station

 
Smartfood Delight popcorn snacks
2014

Smartfood Delight popcorn snacks launch nationally

 
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At Frito-Lay, you don’t have to choose between good work and good fun — because you know you’re creative and love what you do when you have the freedom to do both. Explore possibilities! »