It’s simple. It’s the belief that we can all benefit from doing good. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow.


Our Vision

company group shotAt Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share.
frito team

“At Frito‑Lay, our success lies in our commitment to provide quality products under some of the world’s most beloved brand names. As a part of PepsiCo, we’re also committed to Performance with Purpose – working with world class talent to make sure what is good for our business is what is good for everyone.”
– Tom Greco, Frito‑Lay CEO



We’ve been making the best snacks on earth for more than 80 years. So every now and then, we like to look back on our roots and savor the moments and milestones that have shaped our company over the years. Whether you’ve been a snack fan from the very beginning or came along a little later in the Frito-Lay timeline, you’re a big part of the reason we keep on making history. For a taste of Frito-Lay history, scroll over the dates below.

1940s Lays logo and delivery truck

Lay and Doolin begin a close business relationship; Frito Co. sells Lay’s® potato chips in the Southwest, and H.W. Lay & Co. sells Fritos® corn chips in the Southeast

Cheetos snacks

Cheetos® snacks introduced

C.E. Doolin and Herman W. Lay

The Frito Co. and H.W. Lay & Co. merge to form Frito-Lay, Inc.; Rold Gold acquired

R-Ruffles Have R-R-Ridges campaign with Baby Horton

Frito-Lay merges with Pepsi-Cola to form PepsiCo; launches “R-Ruffles Have R-R-Ridges” campaign with Baby Horton

Funyuns bag

Funyuns® onion-flavored rings introduced

Grandma's Cookies

Frito-Lay acquires Grandma’s® Cookies

Chester Cheetah

Chester Cheetah becomes “spokescat” for Cheetos® snacks

Sun Chips

SunChips® multigrain snacks rolls out nationally

Tostitos salsa

Tostitos® brand introduces salsa & dips

Cracker Jack logo

Frito-Lay acquires Cracker Jack® brand

Tostitos scoops chip bag

Lay’s® Kettle Cooked potato chips & Tostitos® Scoops!® tortilla chips introduced

Frito Lay's first environmentally responsible distribution center in Rochester, NY

Frito-Lay opens first environmentally responsible certified “green” distribution center in Rochester, NY

Solar panels at a Frito Lay facility in Modesto, CA

Solar panels at our Modesto, CA, plant begin operating; Frito-Lay and Strauss Group form joint venture to operate Sabra® hummus dips

Do us a flavor contests

Lay’s brand announces first “Do Us A Flavor” contest to find our next potato chip flavor

A group of Frito Lay employees

Our founders’ dreams to be America’s favorite snack food company continues to be fulfilled by more than 50,000 Frito-Lay associates across the U.S. who make, sell, move and support our delicious snacks.

C.E. Doolin and Herman W. Lay

C.E. Doolin founds the Frito Co.; Herman W. Lay begins his potato chip business

The Frito Kid

“The Frito Kid” debuts

Ruffles potato chips

Ruffles® potato chips introduced

1960's Betcha can't eat just one ad

Lay's brand coins slogan, "Betcha can't eat just one"

Doritos tortilla chips

Doritos® tortilla chips introduced nationally

Bags of money

Frito-Lay annual sales exceed $1 billion for first time

Tostitos tortilla chips

Tostitos® tortilla chips introduced nationally

Frito Lay Smartfood popcorn

Frito-Lay acquires Smartfood® popcorn

Miss Vickies logo

Frito-Lay acquires Miss Vickie’s® potato chips; begins forming “Green Teams”
"Green Teams" begin forming

Lays Baked logo

Baked! Lay’s® potato crisps launch nationally

Recycling symbol

Frito-Lay sets first official resource conservation goals at plants

Frito Lay snacks with 0 trans fats

Frito-Lay removes trans fats from our snack chips portfolio

Doritos crash the Superbowl contest ad

Frito-Lay acquires Stacy’s® Pita Chip Co.; Doritos® brand launches first “Crash the Super Bowl” contest

Frito Lay's all-electric delivery truck

Our first all-electric delivery trucks hit the streets

Frito Lay's natural gas fueling station

Frito‑Lay unveils its first compressed natural gas (CNG) fueling station

Smartfood Delight popcorn snacks

Smartfood Delight popcorn snacks launch nationally


At Frito-Lay, you don’t have to choose between good work and good fun — because you know you’re creative and love what you do when you have the freedom to do both. Explore possibilities! »