Press Release Archive

• 2013

  •        July 29, 2013
    

    Frito-Lay and Activision Partner for Skylanders Giants™ Promotion, Adding a New Layer of Fun to the Snack Aisle

  •        July 22, 2013
    

    Cracker Jack'D Snacks Team Up With West Coast Customs To Deliver "Splash Party" Tour Across The U.S.

  •        July 10, 2013
    

    Doritos Jacked Brand and WWE® Reward Fans With Two Ultimate Summer Experiences

  •        July 2, 2013
    

    The Ruffles Brand Introduces Crispy Fries Potato Strips, the First-Ever French Fry-Shaped Snacks Sliced From Real Potatoes

  •        June 20, 2013
    

    The Smartfood Brand And SELF Magazine Announce The Top 10 SMARTest Cities In America --- San Francisco Takes The Top Spot

  •        June 19, 2013
    

    Driving The Alternative Fuel Movement, Frito-Lay Unveils Investment In Compressed Natural Gas Infrastructure

  •        June 10, 2013
    

    Mountain Dew® and Doritos® Brands Will Offer THOUSANDS of Microsoft Xbox One Systems through Biggest Gaming Promotion in Brand History

  •        June 6, 2013
    

    PepsiCo and Feed The Children Bring Help and Hope to Hartford Children in Need

  •        May 15, 2013
    

    Cracker Jack'D Brand Officially Kicks Off National Marketing Campaign With New York City Sampling Event Featuring Actress Ashley Tisdale

  •        May 8, 2013
    

    SunChips Brand and Susan G. Komen Partner to Support Education and Early Detection of Breast Cancer

  •        May 7, 2013
    

    PepsiCo and Feed The Children Bring Help and Hope to Dallas Children in Need

  •        May 7, 2013
    

    Lay's Brand Names Cheesy Garlic Bread Flavored Potato Chips As 'Do Us A Flavor' Contest Winner; Creator Receives $1 Million Or More In Grand Prize Winnings

  •        May 6, 2013
    

    Ruffles Brand Introduces Ruff McThickridge, Star of Ruffles Brand and Ultimate Action Hero

  •        April 30, 2013
    

    Tostitos Brand Identifies Top ‘Party-Ready’ Cities Just in Time for Cinco De Mayo

  •        April 15, 2013
    

    With Adults Consuming 2.3 Pounds of Garlic Each Year, Lay’s Wavy Brand Delivers New Roasted Garlic & Sea Salt Flavored Potato Chips Just in Time for National Garlic Day

  •        April 8, 2013
    

    Doritos® Locos Tacos Tortilla Chips Hit the Chip Aisle

  •        April 3, 2013
    

    Snacking Gets a Spicy Kick with Two New Tapatio-Flavored Frito-Lay Snacks

  •        March 28, 2013
    

    Frito-Lay Hawaii Sales Team Honored as ‘Zone of the Year’

  •        March 15, 2013
    

    Fans Select Seth Sentry To Open For LL Cool J, Public Enemy, Ice Cube And Doug E. Fresh On Doritos #Boldstage At South By Southwest; Part Of Epic Interactive Concert Experience

  •        March 7, 2013
    

    SunChips Brand Brings Home Unique Take On Barbecue With New Sweet & Spicy BBQ Flavored Multigrain Snacks

  •        March 6, 2013
    

    Doritos Brand Makes Bold Return To South By Southwest; Empowers Fans To Choose Up-And-Coming Hip Hop Artist To Open For Headliners LL Cool J, Public Enemy, Ice Cube And Doug E. Fresh

  •        March 4, 2013
    

    Cheetos Brand Launches New Cheetos Mix-Ups Snack Mix – A Fun, First-Of-Its Kind Combination of Unique Cheetos Flavors and Shapes All in One Bag

  •        February 26, 2013
    

    Ruffles Introduces Beer-Battered Onion Ring Flavored Potato Chips Offering Guys the Ultimate Party Snack

  •        February 20, 2013
    

    New Tostitos Artisan Recipes Grilled Red Pepper And Tomato Salsa Flavored Tortilla Chips Bring Adventure To Snacking

  •        February 12, 2013
    

    Lay’s Potato Chips, Eva Longoria and Chef Michael Symon to Introduce Three Finalists Vying For $1 Million or More in Grand Prize Winnings in the Lay’s “Do Us A Flavor” Contest

  •        February 5, 2013
    

    Chester Cheetah Infiltrates App Universe with “Cheetos Mobile App of Massive Distraction” Games

  •        February 4, 2013
    

    Creator Of Doritos “FASHIONISTA DADDY” Super Bowl Ad Wins Grand Prize To Work With Michael Bay On Paramount Pictures' And Hasbro’s ‘TRANSFORMERS 4’

  •        February 4, 2013
    

    Two Consumer-created Doritos Ads CRASH THE SUPER BOWL Advertising Stage, Now Compete For $1 Million Bonus Prize

  •        January 4, 2013
    

    Doritos Brand Enlists Ali Landry To Reveal Five Consumer-created Commercials Vying For Super Bowl Air Time, $1 Million Bonus And Grand Prize To Work With Director Michael Bay

  •        January 2, 2013
    

    “Tostitos® Homecoming Party Bowl” Video to Debut Nationally Tomorrow During the Tostitos Fiesta Bowl Broadcast on ESPN

• 2012

  •        December 17, 2012
    

    Tostitos® Brand Brings the Mexican Restaurant Experience Consumers Love to Parties Anytime and Anywhere with New Cantina Line of Chips and Salsas

  •        December 14, 2012
    

    Tostitos® Surprises U.S. Military Veterans with the Ultimate Homecoming Party And Celebrity-Studded Football Game

  •        November 14, 2012
    

    PepsiCo and Feed The Children to Bring Help and Hope to Miami Children and Families in Need

  •        November 9, 2012
    

    Frito-Lay Issues Voluntary Recall of GRANDMA’S Peanut Butter Sandwich Crème Cookies and GRANDMA’s Peanut Butter Mini Sandwich Crème Cookies Due to Undeclared Milk and Egg

  •        November 2, 2012
    

    An Estimated 1,200 DFW-Based PepsiCo and Frito-Lay Employees Participate in 3rd Annual United Way ‘Day of Caring’ Event

  •        November 1, 2012
    

    Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads for Chance to Work on Paramount Pictures & Hasbro’s Transformers 4 and Shot at a $1 Million Bonus

  •        October 31, 2012
    

    PepsiCo Recognizes Top Performers with 2012 Chairman's Circle of Champions Award

  •        October 29, 2012
    

    Cracker Jack Brand Celebrates 100 Years of ‘A Prize In Every Box’ by Bringing Diamond Ring Prizes to Fans at Walgreens Stores

  •        October 18, 2012
    

    PepsiCo and Feed The Children to Bring Help and Hope to Washington, D.C. Children and Families in Need

  •        October 16, 2012
    

    Obama Re-Election Appears Likely Following Results of Cheetos Brand Election Poll

  •        October 4, 2012
    

    Chester Cheetah Hits the Dance Floor in Exclusive Promotion Featuring Cheetos Brand and Ubisoft®’s Just Dance® 4

  •        October 3, 2012
    

    Cheetos Brand Commissions Presidential Portraits to Determine America’s Next “Big Cheese”

  •        October 1, 2012
    

    At More Than 1,300 Pounds, Fritos® Corn Chips Sets Guinness World Record® For Largest Fritos Chili Pie® At State Fair of Texas®

  •        October 1, 2012
    

    Mountain Dew® and Doritos® Brands Bring Double XP Back, Bigger Than Ever With Halo 4

  •        September 20, 2012
    

    Doritos Unveils Boldest Crash The Super Bowl Ever with Grand Prize to Work with Michael Bay on Paramount Pictures and Hasbro’s ‘Transformers 4’

  •        September 19, 2012
    

    Safety First for Frito-Lay’s Million Milers

  •        September 13, 2012
    

    PepsiCo and Feed The Children to Bring Help and Hope to Indianapolis Children and Families in Need

  •        September 5, 2012
    

    Doritos Announces Return of Crash the Super Bowl Contest with Details to be Unveiled on September 19

  •        August 30, 2012
    

    Fritos® Corn Chips to Celebrate 80th Anniversary with Guinness World Records® Attempt for Largest Fritos Chili Pie at State Fair of Texas®

  •        August 29, 2012
    

    PepsiCo and Feed the Children Bring Relief to Springfield Children and Families in Need

  •        August 20, 2012
    

    Cheetos Brand Celebrates College Sports With Inaugural Top-25 Cheesiest Mascots Rankings

  •        August 13, 2012
    

    Frito-Lay Announces New Resources to Make Gluten Free Snacking a Cinch

  •        August 9, 2012
    

    Leading the Charge in California, Frito-Lay Rolls Out Growing Fleet of All-Electric Delivery Trucks

  •        August 9, 2012
    

    PepsiCo, Retail Partners and Feed The Children Team Up to Help Detroit Families in Need

  •        August 7, 2012
    

    Cheetos Brand Partners With Ubisoft to Offer Exclusive Promotions for Just Dance Games

  •        August 1, 2012
    

    PepsiCo and Feed the Children to Bring Help and Hope to Hartford Children and Families in Need

  •        July 25, 2012
    

    PepsiCo and Feed the Children to Bring Help and Hope to Buffalo Children and Families in Need

  •        July 20, 2012
    

    Lay's Potato Chips Teams Up With Eva Longoria And Iron Chef Michael Symon To Invite Consumers To Create The Next Great Potato Chip Flavor

  •        July 17, 2012
    

    PepsiCo and Dollar General Announce the ‘Tune in to Giving’ Promotion with Country Music Star Brad Paisley

  •        July 12, 2012
    

    Frito-Lay And Activision Raise The Stakes In Gaming Promotion Syncing Frito-Lay Multipack Snacks And Skylanders Spyro's Adventure® Video Game

  •        July 5, 2012
    

    Lay's Celebrates Summer With Two New Kettle Cooked Potato Chip Varieties That Offer Full-Flavor Snacking With Less Fat

  •        June 28, 2012
    

    Tostitos Artisan Recipes Introduces Two Delicious New Flavors

  •        June 18, 2012
    

    Frito-Lay Sales Associates Honored as PepsiCo’s Top Sales Performers Worldwide

  •        May 17, 2012
    

    Ruffles Introduces Ruffles Ultimate Chips & Dips With Ultimate Contest: A Guys’ Night Out at the MAXIM Hot 100 Party

  •        May 17, 2012
    

    Frito-Lay Announces Initiative to Validate and Label Products as Gluten Free

  •        May 17, 2012
    

    Frito-Lay Phoenix Sales Team Honored as ‘Zone of the Year’

  •        May 10, 2012
    

    Frito-Lay Has One Million Reasons to Celebrate

  •        May 3, 2012
    

    Frito-Lay Introduces Tostitos Thins Tortilla Chips With New Party-Planning Feature to Bring Home Cantina-Style Fun

  •        April 18, 2012
    

    Lay's BLT Potato Chips Serve Up Delicious New Flavor Inspired by Iconic American Sandwich

  •        April 4, 2012
    

    Activision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure™ Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks

  •        March 29, 2012
    

    Doritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips

  •        March 22, 2012
    

    SunChips Combines Mouthwatering Flavors With Six Flavorful Grains to Debut the Ultimate in Deliciousness -- A Snack That Packs Great Taste and Whole Grains

  •        March 16, 2012
    

    Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos Jacked Tortilla Chips

  •        March 12, 2012
    

    Doritos to Unveil 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos Jacked Tortilla Chips

  •        March 1, 2012
    

    Frito-Lay Joins Forces with Zynga to Bring Five Million Online In-Game Prizes to Walmart Customers

  •        February 8, 2012
    

    Doritos Dominates Super Bowl Ad Meter Rankings; Awards Second $1 Million Prize as Another Consumer-Created Ad Named Fan Favorite

  •        February 6, 2012
    

    Consumer-Created Doritos Ad Ranked Most-Popular Commercial of Super Bowl XLVI; Creator Wins $1 Million

  •        February 5, 2012
    

    Two Consumer-Created Doritos Ads Crash the Super Bowl Advertising Stage, Now Compete For $1 Million Bonus Prize

  •        January 4, 2012
    

    Doritos Brand Reveals Five Consumer-Created Commercials Vying for $1 Million Payout and Once-In-A-Lifetime Opportunity to Work with the Lonely Island

  •        January 2, 2012
    

    Tostitos Brand “Parties with a Purpose” during Tostitos Fiesta Bowl, Donating $250,000 to Big Brothers Big Sisters and Unveiling New Party-Themed Marketing Campaign

• 2011

  •        December 19, 2011
    

    Jim Kelly, Antonio Pierce, Nick Lachey and Thousands of Fans Help Tostitos Brand Set Guinness World Records® Title in Times Square, Driving $200,000 Donation to Big Brothers Big Sisters

  •        December 15, 2011
    

    Boston Streets Go Green with Frito-Lay All-Electric Delivery Trucks

  •        December 12, 2011
    

    Jim Kelly, Rodney Peete, Nick Lachey and Others Join Tostitos for the Ultimate ‘Party with a Purpose’ to Benefit Big Brothers Big Sisters

  •        December 2, 2011
    

    Frito-Lay Electric Delivery Trucks Hit the “Green” Streets of Orlando

  •        November 22, 2011
    

    Frito-Lay Distribution Center Receives First Industrial “New Construction” LEED Gold Certification in Hawaii

  •        November 10, 2011
    

    PepsiCo and Price Rite Team With Feed the Children to Provide for Hartford Families in Need

  •        October 27, 2011
    

    PepsiCo Announces 2011 Chairman's Circle of Champions Winners

  •        October 5, 2011
    

    Frito-Lay Unveils “Near Net Zero” Manufacturing Facility

  •        September 27, 2011
    

    Doritos Challenges Fans to Crash The Super Bowl and Vie For a Once-In-A-Lifetime Opportunity to Work With The Lonely Island

  •        September 22, 2011
    

    Frito-Lay Has a Million Reasons to Celebrate Its Safe Drivers

  •        August 30, 2011
    

    Frito-Lay Combines Delicious Flavor and Slow-Burning Heat With New Cheetos and Doritos Fiery Fusion Snacks

  •        June 23, 2011
    

    Frito-Lay Applauds Associates Inducted into PepsiCo’s ‘President’s Ring of Honor’

  •        June 20, 2011
    

    Tostitos and Dollar General Kick Off Summer Promotion to Support the USO

  •        May 26, 2011
    

    PepsiCo’s Frito-Lay Modesto Facility Celebrates Becoming California’s First Existing Food Manufacturing Site to Achieve LEED® Gold

  •        May 18, 2011
    

    Cheetos Makes Goofing Off Pay Off, Rewards Overly Stressed Americans For Taking Much-Needed Breaks

  •        May 17, 2011
    

    Lay’s Potato Chips and Dollar General Give Fans Chance to Win Exclusive Trip to CMA Music Festival in Nashville

  •        May 10, 2011
    

    PepsiCo’s Frito-Lay Killingly Facility Celebrates Becoming Connecticut’s First Existing Manufacturing Site to Achieve LEED® Gold

  •        April 28, 2011
    

    Frito-Lay Fans Set Guinness World Record for “Most Fans on Facebook in 24 Hours” with More Than 1.5 Million New “Likes”

  •        April 11, 2011
    

    Frito-Lay Unveils Flavor Kitchen on Times Square Billboard to Showcase How Real Ingredients and Recipes Inspire Snacks Made With All Natural Ingredients

  •        April 5, 2011
    

    Frito-Lay Turns Up the Heat with New Tapatio Hot Sauce-Inspired Flavors

  •        March 11, 2011
    

    Vote For Ruffles® Next Flavor Fever and Spring a Chance to Win 20 Years Worth of Free Ruffles Potato Chips

  •        March 3, 2011
    

    Frito-Lay Central New York Sales Team Honored as ‘Zone of the Year’

  •        February 9, 2011
    

    High School Sports Fans Can Help Local Sports Programs Win $10,000 Through Frito-Lay Promotion

  •        February 7, 2011
    

    PepsiCo’s Doritos and Pepsi Max Brands Dominate USA Today Ad Meter With Consumer-Created Super Bowl Commercials, Awarding $1.4 Million in Prizes

  •        January 26, 2011
    

    PepsiCo’s Doritos and Pepsi Max Issue Last Call for Consumer Votes for “Crash the Super Bowl” Consumer-Created Ad Contest

  •        January 21, 2011
    

    Just in Time for National Pie Day, FRITOS Brand Takes Iconic FRITOS CHILI PIE Recipe to the Extreme with FRITOS Pie Remix Web-based Cooking Series

  •        January 18, 2011
    

    Lay’s and Doritos Brands Are ‘Calling All Artists’ for Black History Month Grand Prize Winner to Receive $5,000 and a Gallery Showing

  •        January 10, 2011
    

    Tostitos and the USO Reunite U.S. Troops Serving in Iraq with their Families during Tostitos BCS National Championship Halftime

  •        January 3, 2011
    

    Doritos and Pepsi Max Reveal Ten Consumer-Created Commercials Vying for $5 Million Payout, an Advertising Contract and Air Time During Super Bowl XLV

  •        January 1, 2011
    

    Tostitos and the USO Highlight Unforgettable Football Experience with U.S. Troops in Iraq during Fiesta Bowl Halftime

• 2010

  •        December 30, 2010
    

    Fans Select “Doritos Crash Course” as Winner of Doritos Unlock Xbox Challenge

  •        December 28, 2010
    

    Frito-Lay Launches Products Made With All Natural Ingredients

  •        December 13, 2010
    

    Taste of the NFL and PepsiCo Team Up Against Hunger

  •        December 9, 2010
    

    Doritos and Microsoft Invite Fans to Vote for Their Favorite Consumer-Created Xbox Live Arcade Game in Final Leg of “Unlock Xbox” Challenge

  •        November 30, 2010
    

    Rodney Peete, Jim Kelly and All-Star Team Join Tostitos and the USO to Bring Troops Overseas a Taste of Home Through a Special College Football Bowl Experience

  •        November 15, 2010
    

    Tostitos Invites Consumers to Rediscover the Tortilla Chip with New Tostitos® Artisan Recipes™

  •        October 26, 2010
    

    Frito-Lay Honors Operations Associates Named as PepsiCo’s Top Performers

  •        October 25, 2010
    

    Doritos and EA Sports Bring 3-D to Madden NFL 11

  •        October 21, 2010
    

    Frito-Lay All-Electric Delivery Trucks Hit The Streets of Columbus

  •        October 19, 2010
    

    Rihanna, Doritos Unveil Interactive Musical Experience For Fans Worldwide; Features Debut of New Single “Who's That Chick”

  •        October 5, 2010
    

    Tostitos Brand Kicks-Off College Football Season With Limited-Edition Football-Shaped Tortilla Chips

  •        September 23, 2010
    

    Frito-Lay Modesto Powers Facility With Help From the Sun

  •        September 20, 2010
    

    A Special Group of Frito-Lay Drivers Keep on Truckin’ Safely a Million Miles at a Time

  •        September 15, 2010
    

    PepsiCo's Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots

  •        September 14, 2010
    

    PepsiCo’s Frito-Lay Beloit Facility Celebrates Distinction as Wisconsin’s First Food Manufacturing Facility to Achieve LEED for Existing Buildings Gold Certification

  •        September 8, 2010
    

    Frito-Lay Starts 'Charge' on Largest Fleet of All- Electric Trucks in North America

  •        August 31, 2010
    

    Frito-Lay Asks Texas High School Sports Fans to Help ‘Score for Your School’

  •        August 24, 2010
    

    PepsiCo’s Frito-Lay Perry Facility Celebrates Distinction as Georgia’s First Building to Achieve LEED for Existing Buildings Gold Certification

  •        July 26, 2010
    

    Lay’s® Brand Brings the Simple Happiness of Farm Life to Big Cities Across America With Mobile Greenhouse Exhibit

  •        July 23, 2010
    

    Doritos Brings Fans MADDEN NFL-Inspired Flavored Chips

  •        June 28, 2010
    

    Frito-Lay Expands Portfolio With New Lower Sodium Varieties of Top Selling Snacks

  •        June 16, 2010
    

    Feed the Children and PepsiCo Donate Food and Essentials to 4,000 Detroit Families

  •        June 15, 2010
    

    Frito-Lay Celebrates Associates Named PepsiCo’s Top Sales Performers Worldwide

  •        June 7, 2010
    

    Fritos Brand Partners with Tim McGraw and The Neighbor’s Keepers Fund to Donate $500,000 to Local Charities

  •        June 2, 2010
    

    Lay’s Kettle Cooked Celebrates New Flavors Made With All Natural Ingredients

  •        May 26, 2010
    

    Lay's Brand Unveils American Summer Themed Ad Showcasing Consumer Submitted Photos Capturing Simple Moments of Happiness

  •        May 19, 2010
    

    In the Pink: Frito-Lay and Its Brands Encourage Women to “Be Fearless” and Support Awareness and Early Detection of Breast Cancer

  •        May 5, 2010
    

    PepsiCo and Paul Quinn College Seed a New Enterprise With the Creation of an Urban Farm From a Football Field

  •        May 3, 2010
    

    Lay’s Happiness Exhibit Celebrates Moms By Spreading Simple Happiness

  •        April 22, 2010
    

    SunChips and Current TV Unveil Consumer-Created Ads to Serve as Inspiration For Greener Lifestyles

  •        April 22, 2010
    

    Fans Select Drew Brees as Madden NFL 11 Cover Athlete

  •        April 19, 2010
    

    Fritos Brand Gives Fans Chance to Become a Minor League Baseball™ General Manager for a Weekend

  •        April 9, 2010
    

    Topeka Facility Celebrates Distinction as Kansas’ First Existing Manufacturing Site to Achieve LEED EB Gold Certification

  •        April 1, 2010
    

    Cheetos Unleashes Tiny New 'Mighty Zingers' Snacks Nationwide

  •        March 31, 2010
    

    SunChips Kicks Off Earth Month With Introduction of World’s First 100 Percent Compostable Chip Bag

  •        March 25, 2010
    

    South Georgia Named Frito-Lay’s ‘Sales Zone of the Year’

  •        March 15, 2010
    

    Lay’s Unveils Happiness Exhibit Spotlighting Simple Moments of Happiness as Captured in Consumer Photos

  •        March 10, 2010
    

    Quaker Snack Mix Baked Cheddar Voluntarily Recalled Due to Possible Health Risk

  •        February 8, 2010
    

    Doritos Fan-Created Super Bowl Ad “Underdog”, Created for $200, Scores No.2 on USA TODAY Ad Meter and $600,000 Prize

  •        February 7, 2010
    

    Four Consumer-Created Doritos Ads Crash the Super Bowl, Now Face the Pros in Attempt to Win $5 Million Prize

  •        February 4, 2010
    

    Doritos and EA Sports Partner to Let Fans Choose the Madden NFL 11 Cover Athlete for the First Time Ever

  •        January 25, 2010
    

    Doritos and Microsoft Announce “Avatar Crash Course” and “Harm’s Way” Finalists of Unlock Xbox Competition

  •        January 14, 2010
    

    Frito-Lay and the National Football League Name Colts Fans from Marion, Ind., as NFL’s ‘Most Fanatical Family’

  •        January 5, 2010
    

    Doritos Reveals Six Consumer-Created Commercials Vying for $5 Million Bonus Prize and Air Time During Super Bowl XLIV

  •        January 4, 2010
    

    Tostitos and the USO Honor U.S. Military During Fiesta Bowl Halftime With ‘Salute the Troops Bowl’ Tribute

  •        February 23, 2010
    

    Doritos and Major League Gaming Turn Consumer Dreams of Becoming Video Game Professionals Into Reality With New “Pro-Gaming Combine”

• 2009

  •        December 14, 2009
    

    Frito-Lay’s TrueNorth® Brand Introduces Two New Flavors Just for the Holidays

  •        December 11, 2009
    

    Casa Grande Becomes First Existing Food Manufacturing Site to Achieve LEED EB Gold Certification

  •        December 4, 2009
    

    Rocket Ismail, Barry Switzer and All-Star Team Join Tostitos and the USO to bring College Football Bowl Experience to U.S. Military in Persian Gulf

  •        December 2, 2009
    

    Frito-Lay and the National Football League Name 8 Semi-Finalists in Search for the NFL’s ‘Most Fanatical Family’

  •        November 30, 2009
    

    Doritos and Microsoft Reveal Eight Consumer-Created Xbox Live Arcade Game Concepts Vying to be Developed

  •        November 2, 2009
    

    Frito-Lay Says ‘Thanks a Million’ to a Special Group of Over-The-Road Drivers

  •        October 21, 2009
    

    PepsiCo Creates Chairman's Circle Of Champions To Recognize Top Performers In Operations

  •        October 21, 2009
    

    PepsiCo’s Frito-Lay North America Headquarters Achieves LEED Gold Certification

  •        October 14, 2009
    

    The United Nations Association of New York Hosts 2009 Annual Humanitarian Awards Dinner

  •        October 5, 2009
    

    Ann Mukherjee Named Frito-Lay North America’s Senior Vice President and Chief Marketing Officer

  •        September 24, 2009
    

    Frito-Lay Names Winner of ‘Inspire Us’ Contest

  •        September 22, 2009
    

    Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories

  •        September 10, 2009
    

    Doritos Offers Fans $5 Million to Sweep Top Three Spots of USA Today Super Bowl Ad Meter With Consumer-Created Ads

  •        September 9, 2009
    

    The City of Galveston Kicks Off First Major Revitalization Project with $1 Million Donation from SunChips Brand

  •        September 8, 2009
    

    Frito-Lay’s TrueNorth® Brand Continues to Follow its Passion by Expanding Offerings in Nut Aisle

  •        September 1, 2009
    

    The SunChips Brand and Kroger Team Up for Galveston Revitalization

  •        August 31, 2009
    

    Doritos and Microsoft Team Up to Put Creative Control of Upcoming Xbox Live Arcade Game in People’s Hands

  •        August 25, 2009
    

    Frito-Lay and the National Football League Team Up to Find NFL’s ‘Most Fanatical Family’

  •        August 18, 2009
    

    Frito-Lay’s Stacy’s® Pita Chips and Bravo Dish Up a “Top Chef Masters” Finale Party

  •        August 17, 2009
    

    Frito-Lay Launches SmartFood Peanut Butter Apple Popcorn Clusters

  •        August 14, 2009
    

    Frito-Lay's TrueNorth® Brand Shines The Spotlight On Inspirational "True North" Stories

  •        August 12, 2009
    

    Frito-Lay’s Killingly Facility ‘Gets Off the Grid’

  •        July 22, 2009
    

    Frito-Lay’s Sunchips Brand and National Geographic Name Five Grant Recipients in “Green Effect” Initiative

  •        July 13, 2009
    

    Frito-Lay's TrueNorth® Brand Shines the Spotlight on Inspirational "True North" Stories

  •        July 7, 2009
    

    Frito-Lay’s Sunchips and National Geographic Reveal Finalists Competing For Grants in “Green Effect” Initiative

  •        July 6, 2009
    

    Doritos Breaks New Ground by Putting Blink-182, Big Boi Concerts in the Palms of Fans’ Hands

  •        July 1, 2009
    

    Frito-Lay Asks Women to “Inspire Us” with Real Life Stories

  •        June 11, 2009
    

    Frito-Lay® and Jack Link’s® Team Up to Launch New Line of Meat Snacks

  •        June 2, 2009
    

    Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (CO)

  •        June 2, 2009
    

    Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (MI)

  •        June 2, 2009
    

    Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (MA)

  •        June 2, 2009
    

    Frito-Lay’s TrueNorth® Brand Shines the Spotlight on Inspirational “True North” Stories (LA)

  •        May 29, 2009
    

    Frito-Lay’s Sunchips Brand and National Geographic Team With Eco Ambassadors

  •        May 14, 2009
    

    It's in the Bag: Packaging From Major Snack Brands Gets a New Purpose

  •        May 12, 2009
    

    Lay’s Launches New Marketing Campaign Celebrating Local People, Communities Behind America’s Favorite Potato Chips

  •        May 7, 2009
    

    Can You Have it All? When it Comes to Snacking Frito-Lay Says Yes!

  •        April 30, 2009
    

    Open for Business: Frito-Lay’s Sunchips Brand Hosts Ribbon Cutting of Business Incubator in Greensburg, Kansas

  •        April 21, 2009
    

    Frito-Lay’s Sunchips Brand and National Geographic Join Forces to Launch the “Green Effect”

  •        April 15, 2009
    

    Frito-Lay's Sunchips Brand Changing the Future of Snack Food Packaging

  •        March 31, 2009
    

    Frito-Lay Issues Nationwide Voluntary Recall of In-Shell Pistachio Nuts Due to Possible Health Risk

  •        March 31, 2009
    

    Cheetos Goes Big Time With Nationwide Launch of Giant Cheetos Snacks

  •        March 4, 2009
    

    Frito-Lay Gives Women a World of Their Own

  •        February 16, 2009
    

    Lay's Launches New Brand Campaign

  •        February 18, 2009
    

    Frito-Lay Sprints Ahead To Improve Fuel Efficiency

  •        February 10, 2009
    

    Frito-Lay's TrueNorth® Nut Brand and Oscar® Winner Helen Hunt Shine National Spotlight on “Inspiration Cafe”

  •        February 2, 2009
    

    Doritos Fan Trumps Advertising Professionals And Wins $1 Million Super Bowl Advertising Challenge

  •        February 1, 2009
    

    Doritos Surprises Super Bowl Audience By Airing Two User-Generated Ads Now Contending For $1 Million Prize

  •        January 5, 2009
    

    Longhorn Fans Crowned Champions of Tostitos “Race to the Bowl” Winning $200,000 Scholarship

• 2008

  •        December 31, 2008
    

    Die-Hard Buckeye And Longhorn Fans Score School-Spirit Opportunity Of A Lifetime With Tostitos "Race To The Bowl"

  •        November 17, 2008
    

    Frito-Lay's TrueNorth Nut Brand Joins Oscar® - Winner Helen Hunt to Put the Spotlight on People Pursuing Their Life's Passions

  •        October 27, 2008
    

    Frito-Lay Helps Consumers Navigate The Snack Food Aisle

  •        October 21, 2008
    

    Frito-Lay Rancho Cucamonga Facility Becomes City’s First EPA National Environmental Performance Track Program Member

  •        September 24, 2008
    

    Doritos Puts Up $1 Million for Consumer-Created Doritos Commercial that Beats Seasoned Ad Pros During Super Bowl XLIII

  •        September 10, 2008
    

    Tostitos and Heisman Trophy Winner Eddie George Search for the Most Unique College Football Tailgating Ritual

  •        September 3, 2008
    

    Solar Power Keeps Frito-Lay In Hot Water

  •        August 26, 2008
    

    Frito-Lay Drivers Make Safety a Priority -- A Million Times Over

  •        August 12, 2008
    

    Three Frito-Lay Plants Join EPA’s National Environmental Performance Track Program

  •        July 31, 2008
    

    Doritos Crowns "The Quest" Challenge Winner in Las Vegas

  •        July 25, 2008
    

    Sunchips Gets Into the Business of Helping

  •        June 19, 2008
    

    Finding Your TrueNorth in the Snack Aisle

  •        June 4, 2008
    

    Frito-Lay Sales Representatives Honored as PepsiCo’s Top Performers Worldwide

  •        May 15, 2008
    

    Pepsico Foodservice and Subway® Restaurants Extend and Expand Snack Relationship

  •        May 13, 2008
    

    Sunchips Brand Donates to Sustainable Re-Build Efforts in Greensburg, Kansas

  •        May 9, 2008
    

    Fritos Brand and Tim McGraw ‘Spice Up’ Ad Campaign and Launch Limited Edition Tim McGraw Spicy Jalapeno Fritos Corn Chips

  •        April 22, 2008
    

    Using the Power of the Sun to Help Make Sunchips Multigrain Snacks

  •        April 15, 2008
    

    Frito-Lay’s Midwest North Region Wins Top Honors

  •        April 10, 2008
    

    Frito-Lay Launches Low Sodium Versions of its Top Selling Snack Chips

  •        March 31, 2008
    

    Pepsico and Strauss Group Complete Formation of North American Joint Venture

  •        March 19, 2008
    

    Miss Vickie's Launches Six New All-Natural Snacks

  •        March 12, 2008
    

    Frito-Lay Takes “Great Taste Snack Chip Know-How” to Create New Cracker Experience

  •        March 3, 2008
    

    Doritos and MTV Announce Casting Call For Spicy Girls and Sweet Guys For New Reality Dating Series

  •        February 11, 2008
    

    Food Network Star Ingrid Hoffmann Invites Fans to “Free The Fun” With Tostitos Tortilla Chips

  •        February 3, 2008
    

    Fans Vote 22-Year-Old Singer/Songwriter Kina Grannis Winner in Doritos Crash The Super Bowl Challenge

  •        January 24, 2008
    

    PepsiCo Brings Silent Ad to Super Bowl

  •        January 7, 2008
    

    Unsigned Artists Kina Grannis, Landon Austin and Nivla Named Finalists in Doritos Crash The Super Bowl Challenge

• 2007

  •        December 17, 2007
    

    DORITOS Reveals Top 10 Unsigned Music Acts Competing For Stage Of A Lifetime: Super Bowl XLII Commercial Broadcast

  •        December 11, 2007
    

    Frito-Lay Issues Voluntary Recall of 1.5 oz. Bags of Lay’s Classic Potato Chips in North Texas Due to Undeclared Milk

  •        December 10, 2007
    

    Pepsico and Strauss Group Announce North American Joint Venture

  •        November 19, 2007
    

    Pennsylvania Gamer Mike Borland Fulfills Dream of Making His Own Video Game as Doritos Unlock XBOX Contest Winner

  •        November 2, 2007
    

    Doritos Joins with Three Time Grammy-Award Winner will.i.am and Interscope Geffen A&M Records in Search for Unsigned Talent

  •        October 29, 2007
    

    DORITOS Reveals Playable Beta Versions of First-Ever Consumer Created X-Box Live Arcade Games

  •        October 22, 2007
    

    EPA Awards Pepsico for Leading Purchase of Green Power

  •        October 12, 2007
    

    DORITOS Gives Undiscovered Music Act the Stage of a LIfetime

  •        October 5, 2007
    

    Frito-Lay ‘Flips Switch’ on Solar Power at Phoenix Facility

  •        September 17, 2007
    

    DORITOS and Missy Elliott Mix It Up In TV Ad Introducing New DORITOS Collisions

  •        September 14, 2007
    

    Frito-Lay Helps PS Energy Group, Inc. Fuel New Growth

  •        September 13, 2007
    

    New SunChips Packaging Brightens Store Shelves as Part of the Center for Resource Solutions Green-e Program

  •        August 30, 2007
    

    Frito-Lay plant earns spot in EPA top-performance program

  •        August 21, 2007
    

    DORITOS and MICROSOFT Reveal Final Five Consumer-Created Xbox LIVE Arcade Game Concepts

  •        August 16, 2007
    

    In Time For Back-To-School: FLAT EARTH® Launches Fruit Crisp and Veggie Crisp Multipacks

  •        August 8, 2007
    

    SunChips Sweeten Up Summer with Launch of New Cinnamon Flavor

  •        June 21, 2007
    

    Doritos and Microsoft Challenge Fans to Design the First-Ever Consumer-Created XBOX Live Arcade Game for the XBOX 360

  •        May 16, 2007
    

    Tostitos Adds a New Taste to Chips and Dip

  •        April 30, 2007
    

    Pepsico Makes Largest Corporate Purchase of Renewable Energy Certificates

  •        April 20, 2007
    

    Frito-Lay Harnesses Solar Power for Phoenix Facility

  •        April 19, 2007
    

    Frito-Lay and The National Arbor Day Foundation 'Make America a Little Greener' by Helping to Plant 300,000 Trees Nationwide

  •        April 16, 2007
    

    Doritos Celebrates Young People’s Passion For Positive Change

  •        March 26, 2007
    

    You Decide: Doritos Smokin’ Cheddar BBQ or Doritos Wild White Nacho Flavor

  •        March 14, 2007
    

    Tim McGraw Joins Lay’s Potato Chips and the Make-A-Wish Foundation® to Make a Special Wish Come True for a Texas Girl

  •        March 9, 2007
    

    Frito-Lay Issues Voluntary Recall of 2 oz Bags of Fritos Original Corn Chips

  •        March 5, 2007
    

    Lay's Potato Chips Bring Joy to Families Across the Country by Helping Them Achieve the American Dream of Home Ownership

  •        February 23, 2007
    

    Oh Boy! Oberto Launches 100 Calorie Jerky Bites

  •        February 16, 2007
    

    Flat Earth Fruit Crisps and Veggie Crisps Make What Some Believed Impossible, Possible

  •        February 7, 2007
    

    A Simple Success: Fritos Original Corn Chips Celebrates 75 Years as One of America’s Favorite Snacks

  •        February 4, 2007
    

    Frito-Lay Adds Commercial to Commemorate Historic Super Bowl

  •        February 4, 2007
    

    DORITOS® Surprises Super Bowl Television Audience Airing Two Consumer-Created Commercials; ‘Live The Flavor’ and ‘Check Out Girl’

  •        January 5, 2007
    

    DORITOS® Reveals Final Five Consumer-Created Commercials

  •        January 1, 2007
    

    Fans from Ohio State University and University of Florida Put Rivalry Aside and Join Tostitos and Habitat for Humanity Valley of the Sun to Make “Good Things Happen” with Deserving Family

• 2006

  •        November 5, 2006
    

    Georgeann Corey of the Komen Columbus Affiliate Honored as 2006 Komen Race For The Cure®, SunChips National Volunteer of The Year

  •        October 20, 2006
    

    Frito-Lay Consolidates Manufacturing Network

  •        October 9, 2006
    

    The Perfect Pair Introduced: New Baked! Tostitos Scoops! Tortilla Chips and All Natural Tostitos Picante Sauce

  •        September 25, 2006
    

    Frito-Lay and Decision Insight Win American Marketing Association’s 2006 EXPLOR Award for Innovation

  •        September 14, 2006
    

    Doritos Challenges Fans To Crash The Broadcast With Their Own Consumer-Created Super Bowl Commercial

  •        August 14, 2006
    

    Tostitos Gives Away Two Tickets to The BCS National Championship Game Everyday Throughout College Football Season

  •        June 28, 2006
    

    Frito-Lay Names Jaya Kumar Chief Marketing Officer

  •        June 26, 2006
    

    Tostitos Teams with FOX for BCS Partnership

  •        June 19, 2006
    

    PepsiCo, NHL and NHLPA Sign Multi-Year Deal

  •        June 5, 2006
    

    Frito-Lay Recognized by US EPA and US Dept. Of Energy

  •        May 18, 2006
    

    Lay's and Kodak Easyshare Gallery Team Up to "Capture the Smiles of Summer"

  •        May 3, 2006
    

    Lay’s Potato Chips Cuts Saturated Fat By More Than Half

  •        March 16, 2006
    

    New Line of Frito-Lay Snack Chips Brings Distinct Flavors to Store Shelves

  •        March 13, 2006
    

    Frito-Lay Launches 100 Calorie Snack Line

  •        March 6, 2006
    

    Where's Destination Doritos? Anywhere You Want!

  •        February 21, 2006
    

    Lay’s Puts an End to Naked Sandwiches

  •        February 8, 2006
    

    Frito-Lay’s Doritos Brand Advertising Moves to Goodby Silverstein & Partners

  •        January 18, 2006
    

    Sunchips and the Susan G. Komen Breast Cancer Foundation Partnership

  •        January 12, 2006
    

    PepsiCo Completes Acquisition of Stacy's Pita Chip Company

  •        January 10, 2006
    

    Doritos Gets a Bold New Look

  •        January 2, 2006
    

    Tostitos Fiesta Bowl Reunites U.S. Army Soldier With Girlfriend at Special Live Halftime Event

• 2005

  •        December 31, 2005
    

    New Year Brings Required Trans Fat Labeling on Nutrition Fact Panel

  •        November 21, 2005
    

    PepsiCo Agrees to Acquire Stacy’s Pita Chip Company

  •        November 9, 2005
    

    Frito-Lay Streamlines Organization to Re-Invest in Future Opportunities

  •        September 26, 2005
    

    Frito-Lay Announces Top Marketing Positions

  •        August 24, 2005
    

    Frito-Lay Expands Line of Nuts and Seeds with the Introduction of Two New Products

  •        August 18, 2005
    

    New Oh Boy! Oberto Beef Jerky Crisps Revolutionize the Snack Industry

  •        June 22, 2005
    

    Frito-Lay Cuts the “Green Ribbon” in Rochester

  •        May 2, 2005
    

    Tostitos Restaurant Style Tortilla Chips Now Even Tastier

  •        April 6, 2005
    

    Frito-Lay Joins Forces to Welcome May 19 Release of Star Wars: Episode III Revenge of the Sith

  •        April 4, 2005
    

    Doritos and Mexican National Soccer Team Kick-off U.S. Partnership

  •        April 1, 2005
    

    Quaker Rice Snacks are “Fad Free”

  •        March 1, 2005
    

    “If Not Now When?” – Doritos Launches Innovative inNw? Campaign

  •        January 27, 2005
    

    Lay’s, America’s Favorite Potato Chip, Returns to the Super Bowl with Ad Featuring MC Hammer

• 2004

  •        September 9, 2004
    

    Tostitos Is First Frito-Lay Package To Call Out "0 Grams Trans Fat" On Front

  •        September 7, 2004
    

    AMC Theatres, Frito-Lay Team up to Launch Movie Snack

  •        June 4, 2004
    

    Consumers' Focus on Importance of Calories Leads to Improve Name for WOW! Line of Reduced Calorie Snacks

  •        February 9, 2004
    

    Frito-Lay Works with American Heart Association to Launch Rold Gold Pretzels with "Heart-Check Mark" Logo

  •        January 21, 2004
    

    Lay's Potato Chips' Super Bowl Ad is One You Can Really Sink Your Teeth Into

  •        January 14, 2004
    

    Frito-Lay Launches New Low-Carb Doritos

• 2003

  •        November 5, 2003
    

    Frito-Lay Receives SEC Notification

  •        September 23, 2003
    

    Frito-Lay Launches Print Ad Campaign Declaring America's Favorite Snacks Have Zero Trans Fats

  •        August 14, 2003
    

    Frito-Lay Introduces New Lay's Stax Potato Crisps

  •        August 5, 2003
    

    Snacking Now Made Easier with Frito-Lay's New Smart Snack Ribbon Label

  •        July 17, 2003
    

    Frito-Lay's Doritos and Yahoo! Collaborate for an Exclusive Six Month Music Campaign Beginning with Musical Artist "Train"

  •        July 9, 2003
    

    Frito-Lay's Most Popular Brands Already Labeling Trans Fat Prior to FDA Ruling

  •        June 5, 2003
    

    Lay's Potato Chips, America's Favorite Chip, and Miss America 2003 Erica Harold Announce the Nation's Choice for Two New Potato Chip Flavors

  •        May 12, 2003
    

    Would You Name Your Baby Horton? - If So, Ruffles Wants to Pay for College

  •        April 24, 2003
    

    Frito-Lay Launches Natural and Organic Line with the Great Taste You Expect from America's Favorite Snacks

• 2002

  •        October 10, 2002
    

    The Walt Disney Company and Frito-Lay Form Multi-Year Strategic Alliance

  •        September 24, 2002
    

    Frito-Lay Eliminates Trans Fats from America's Favorite Salty Snacks: Doritos, Tostitos, and Cheetos

  •        May 22, 2002
    

    Lay's Potato Chips, America’s Favorite Chip, and Miss America 2002 Katie Harman Ask America To Vote

  •        January 18, 2002
    

    Frito-Lay Makes Snacking Even More Fun and Convenient With The Introduction of Go Snacks

  •        January 7, 2002
    

    Cheetos Mystery Colorz Snacks Taste Cheesy Like Cheetos

• 2001

  •        December 17, 2001
    

    Frito-Lay Selects Tracy Locke Partnership as Promotions/Merchandising Agency of Record

  •        October 15, 2001
    

    Trick or Treat!

  •        October 15, 2001
    

    Frito-Lay to Invest $40 Million in Russia

  •        September 6, 2001
    

    OSHA Awards Frito-Lay Manufacturing Site in Beloit, Wisconsin Top Honor In Agency's Voluntary Protection Program

  •        September 6, 2001
    

    Lay's Potato Chips Unveils Special Limited-Edition Package to Honor Retirement of Baseball Great Cal Ripken, Jr.

  •        July 4, 2001
    

    Hostess Frito-Lay Opens New Distribution Center in Calgary

  •        June 18, 2001
    

    Frito-Lay Launches Tostitos Scoops! Tortilla Chips: A Breakthrough Snack Innovation That Delivers Dipping Power to Chip Lovers

  •        June 14, 2001
    

    Frito-Lay Announces 50 New Jobs and a $15 Million Investment at Lynchburg Manufacturing Facility

  •        June 1, 2001
    

    OSHA Awards Frito-Lay Manufacturing Site in Dallas, Texas Top Honor in Agency's Voluntary Protection Program

  •        May 17, 2001
    

    Frito-Lay Southern California Regional Operations Team Wins Company's Highest Award For Operational Excellence

  •        May 17, 2001
    

    OSHA Awards Frito-Lay Manufacturing Site in Rosenberg, Texas Top Honor in Agency's Voluntary Protection Program

  •        May 11, 2001
    

    OSHA Awards Frito-Lay Manufacturing Site in San Antonio, Texas Top Honor in Agency's Voluntary Protection Program

  •        April 6, 2001
    

    Lay's Potato Chips to Unveil One-Time Series of Limited-Edition Packages Featuring Four Cal Ripken, Jr. Baseball Card Images and Autograph

  •        April 2, 2001
    

    Lay's Potato Chips Teams Up With Baseball Great Cal Ripken, Jr. For New "Betcha Can't Eat Just One" TV Commercial That Debuts on Opening Day and Reveals A Surprise Change in the Lineup

  •        March 20, 2001
    

    Frito-Lay Celebrates April Fool's Fun With New Cheetos Mystery Colorz Snacks

  •        January 26, 2001
    

    "Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial

• 2000

  •        December 22, 2000
    

    Frito-Lay Teams Up with TV Celebrity Drew Carey and NFL Greats John Elway & Jim Kelly In New Commercial That Kicks Off During AFC Wildcard Game on New Year's Eve

  •        October 13, 2000
    

    OSHA Awards Frito-Lay Manufacturing Site In Visalia, Ca Top Honor In Agency's Voluntary Protection Program

  •        September 12, 2000
    

    Tostitos Kicks Off College Football Season With First-Ever "Tostitos Ultimate Tailgate Cook-Off"

  •        June 2, 2000
    

    OSHA Awards Frito-Lay Grain Handling Site in Gothenburg, NB Top Honor in Agency's Voluntary Protection Program

  •        May 17, 2000
    

    Frito-Lay Promotes Ron Parker as Senior Vice President, Human Resources

  •        March 30, 2000
    

    Cracker Jack Heralds Baseball's Opening Day with New Product Launch, "Nothing But Nuts," & New Series of Baseball Prizes