Cheetos Flamin’ Hot and Doritos Dinamita Chile Limon Flavors Form a Playfully Bold Union with New Spicy and Crunchy Snack Combo

April 7, 2014



PLANO, Texas - Cheetos and Doritos, two of the marquee brands from PepsiCo’s Frito-Lay division, are unleashing a playfully bold snack mix that delivers a double-dose of crunch and spice. The one-of-a-kind snack mix combines Cheetos Flamin’ Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortilla snacks, putting two blockbuster brands in a single bag.
         
The launch of the new Cheetos Flamin’ Hot / Doritos Dinamita Chile Limon Mix makes it easier for anyone who has ever faced the dilemma of choosing between these two popular snacks and marks the first time the two products have been available in the same package.
 
“The new Cheetos Flamin’ Hot / Doritos Dinamita Chile Limon Mix unites the much-loved spice and crunch offered by these two brands and packs layers of great flavor in every bite,” said Ram Krishnan, vice president of marketing, Frito-Lay. “We found that fans of one product are often fans of the other — so we made it easier to enjoy them together as the ultimate spicy and crunchy snack combination.”
   
The Cheetos Flamin’ Hot / Doritos Dinamita Chile Limon Mix is available at stores nationwide. The suggested retail price is $3.49 for an 8-oz bag and $1.49 for a 3.25-oz bag.

About Doritos and Cheetos
Doritos is one of the leading brands from PepsiCo’s (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com. CHEETOS is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about CHEETOS by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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