PepsiCo and Dollar General Announce the ‘Tune in to Giving’ Promotion with Country Music Star Brad Paisley

July 17, 2012

Promotion gives fans chance to win prizes while raising up to $75,000 for the Dollar General Literacy Foundation

PLANO, Texas - PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off “Tune in to Giving,” an in-store promotion encouraging fans to help support the Dollar General Literacy Foundation, an organization dedicated to help others improve their lives by taking their first steps toward literacy, a general education diploma or English proficiency.

From now until Aug. 19, 2012, when Dollar General shoppers buy a 10-ounce or larger bag of Lay’s potato chips (any flavor) and a 2-liter Pepsi product (any variety) together, and enter the code from their receipt at www.dollargeneral.com, $1 will be donated (for each valid code entered) to the Dollar General Literacy Foundation. The minimum donation is $50,000, with a maximum donation of $75,000.

In addition, fans who enter their receipt code online will receive a free music download and be entered for the chance to win Dollar General gift cards, Brad Paisley memorabilia and concert tickets to Paisley’s “Virtual Reality World Tour.” The tour kicked-off in January 2012 and has played to nearly one-half million fans so far. Virtual Reality World Tour continues through mid-October.

Paisley will be featured on in-store displays and digital marketing materials to help draw consumer awareness and participation in the program.

The “Tune in to Giving” promotion is sponsored solely by Frito-Lay and is open to legal residents of eligible states.  Visit https://tuneintogiving.com/ for more information, official rules and methods of entry, including an entry method where no purchase is necessary.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

About Brad Paisley
Paisley is a consummate singer, songwriter, guitarist and entertainer, which has earned him three GRAMMYs, 14 Academy of Country Music Awards and 14 Country Music Association Awards including Entertainer of the Year for 2010.  He has placed 20 singles at the top of the charts, the latest a duet with Carrie Underwood, “Remind Me.”  Paisley’s current album, This Is Country Music, debuted at #1 on Billboard’s Top Country Albums chart and is his sixth consecutive studio album to debut as the nation’s country best-seller.  He released his first book, Diary of a Player, on Nov. 1 and was on the New York Times Best Seller list for two weeks. Paisley’s 2011 H2O II: Wetter & Wilder Tour played to over one million fans in the U.S. and Europe. His 2012 Virtual Reality World Tour kicked off on Jan. 12 in Grand Rapids, MI and has played to nearly ½ million fans, so far, including a sold-out crowd of 38,000 at Wrigley Field on June 9.