Lay's Celebrates Summer With Two New Kettle Cooked Potato Chip Varieties That Offer Full-Flavor Snacking With Less Fat

July 5, 2012

New Applewood Smoked BBQ and Sun-Dried Tomato and Parmesan Flavors Made with 40 Percent Less Fat than Regular Potato Chips

PLANO, Texas — Catering to the growing demand for snack options that pack a rich flavor experience with less fat than traditional potato chips, Lay's Kettle Cooked- one of the brands of PepsiCo's Frito-Lay division - today introduced two new potato chip flavors with 40 percent less fat than regular potato chips: Lay’s Kettle Cooked Applewood Smoked BBQ and Lay’s Kettle Cooked Sun-Dried Tomato and Parmesan. Chefs and culinary experts from Frito-Lay’s Flavor Kitchen, the company’s research and development hub for snacking innovation, worked to bring taste to the forefront of these snacks by layering flavors to build sumptuous food-like experiences, with less fat. Kettle-cooked potato chip fans can kick back, relax and enjoy a sensible snack without missing out on any of the flavor they expect.

"Consumers of Lay’s Kettle Cooked potato chips, many of whom are Baby Boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets,” said Tony Matta, vice president of marketing, Frito-Lay North America. “Thanks to unique flavor layering and high-quality ingredients in new Lay’s Kettle Cooked potato chips, consumers can savor the kettle-cooked crunch they’ve grown to love, with full flavor and less fat.”

With summer in full swing, consumers who feel torn between sensible and delicious snacking can thank Lay’s Kettle Cooked for combining the best of both worlds with its new 40% Less Fat chips. Both varieties capture the season’s best flavors —slightly tangy, sun-dried tomatoes paired with creamy Parmesan cheese and barbecue seasonings accented with a smoky twist — so consumers can enjoy the iconic flavors of summer all year long.

Lay’s Kettle Cooked Applewood Smoked BBQ and Lay’s Kettle Cooked Sun-Dried Tomato and Parmesan flavored potato chips are available nationally in 8-oz. packages for a suggested retail price of $3.49 each.

About Lay's
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Lay's by visiting

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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