Tostitos Artisan Recipes Introduces Two Delicious New Flavors

June 28, 2012

New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices Flavors Offer Perfect Blend of Premium Ingredients and Adventurous Flavors

PLANO, Texas — Appealing to the ever-evolving American palate, the Tostitos Artisan Recipes brand is tapping distinct, flavorful ingredients and real recipes to create its latest tortilla chips flavors. New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices flavored tortilla chips are made with a delicious nine-gain blend and real ingredients, like roasted garlic, a blend of three cheeses, and spices like red pepper and cumin that are mixed in before cooking for a truly unique flavor you can see and taste. The Tostitos Artisan Recipes brand, part of PepsiCo's Frito-Lay division, was originally introduced in late 2010 with Roasted Garlic & Black Bean and Fire-Roasted Chipotle flavors.

“Whether dining out or relaxing at home with that special someone, consumers are looking to be inspired by their food,” said Jody Denton, culinary expert at Frito-Lay North America’s Flavor Kitchen, one of the company’s key flavor development centers. “Consumers’ tastes are becoming more sophisticated and adventurous than ever before, so we crafted the new Tostitos Artisan Recipe flavors to answer that call by layering ingredients, like multiple cheeses and spices, to add depth that comes through from the very first bite.”

Social and cultural shifts have fueled the adventuresome culinary trend, as increased interest in ethnic cuisines has translated into consumers looking for new and exotic flavors. In fact, Global Industry Analysts predict that global demand for spices will reach 5.3 billion pounds by 2017, sparked by the appeal for new spices and flavors, fascination in ethnic cuisine and increased use in convenience foods. These factors are compounded by demographic shifts, including baby boomers’ attraction to powerful flavors that can inspire their experienced, well-traveled taste buds.

New Tostitos Artisan Recipes Baked Three Cheese Queso and Toasted Southwestern Spices flavored tortilla chips are now available nationwide in a 9 3/4 oz. bag for a suggested retail price of $3.99.

About Tostitos Artisan Recipes
Tostitos Artisan Recipes is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/ , the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

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