Frito-Lay Combines Delicious Flavor and Slow-Burning Heat With New Cheetos and Doritos Fiery Fusion Snacks

August 30, 2011

Newest Spicy Snacks Address Growing Consumer Desire for Complex Flavors with a Kick

PLANO, Texas - PepsiCo’s Frito-Lay North America division is taking spicy snacking to the next level with the introduction of new Doritos and Cheetos Fiery Fusion snacks. Now available in convenience stores across the U.S., Fiery Fusion snacks are the latest evolution in Frito-Lay’s spicy snack portfolio, offering a unique combination of heat and flavor designed to reflect consumers’ changing taste preferences.

The introduction of Doritos and Cheetos Fiery Fusion snacks comes at a time when consumers are increasingly looking for exotic, complex flavors that deliver great taste and a zesty kick. This trend has had a tremendous impact on the U.S. food business and helped fuel the popularity of snack foods that offer multidimensional flavor combinations, as well as food trucks and mobile eateries, which typically offer unique pairings and spicier menu items.

Doritos and Cheetos Fiery Fusion snacks offer a one-of-a-kind flavor combination unlike other spicy snacks currently available in the marketplace. They start with a delicious blend of cheese, herbs and spices, followed by a slow-burning heat derived from a combination of cayenne pepper, vinegar and paprika. The result is a fusion of heat and flavor that delivers a stimulating new taste experience on two of Frito-Lay’s most popular brands.

“Now more than ever, Doritos and Cheetos brand lovers are asking for really intense flavor experiences and spicy snacks that can offer more than just pure heat,” said Tony Matta, vice president, marketing, Frito-Lay. “New Fiery Fusion snacks deliver both – a truly unique flavor built around a delicious fusion of different herbs, spices and cheese, followed by a tremendous surge of heat that sneaks up on you at just the right moment.”

Cheetos Fiery Fusion snacks are available in 3.75 oz. bags, and Doritos Fiery Fusion snacks are available in 3.375 oz. bags. Both are offered at a suggested retail price of $1.49 each. For more information, and a list of where to buy new Doritos and Cheetos Fiery Fusion snacks, please visit www.fritolay.com.

Cheetos and Doritos are two of the many brands made by Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/, and on Twitter at www.twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.


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